Why Place And Context Are Crucial For Understanding Consumer Behavior

By Jessica Yiu Originally Published in AdExchanger. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. The golden rule in real estate is location, location, location. The same mantra has been adopted by [...]

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