26 members, 12 questions, 1 buyer’s guide to mobile location data

By Caity Noonan It’s not everyday that you join your competitors to give advice to media buyers who you’ll likely compete for down the road. But the Interactive Advertising Bureau’s (IAB) commitment to sharing best practices and thought leadership led to the creation of the IAB Location Data Working Group, 26 expert companies united to [...]

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  • RT @JDPowerAutos: SOLD! @JDPower welcomes @PlaceIQ as the 2014 Thursday brunch ! More about sponsoring:
  • "Market-research firm PlaceIQ found that @Chipotle’s customers are the best-educated in its peer group": @MarketWatch
  • Our Head of Data Science @Zezepeq is excited to panel at @Launch_LM's Communication Economy event on 8/5. RSVP here: .
  • RT @Sid_Aarki: Mobile allows the consumer to be the center. - Great convos on TV+Mobile w/ @PlaceIQ's @dunkmac at