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Why Place And Context Are Crucial For Understanding Consumer Behavior

By Jessica Yiu Originally Published in AdExchanger. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. The golden rule in real estate is location, location, location. The same mantra has been adopted by [...]

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  • RT @iab: New Video: @PlaceIQ's Tim Sullivan addresses the importance of location data marketing at IAB's NYC Mobile Road Show
  • Thank you! RT @USVP_: Congrats to @PlaceIQ for making the @alwayson OnMedia list of Top 100 Private Companies
  • RT @dunkmac: As @BlueKai built new industry, @otawakol exp & guidance will be invaluable as @PlaceIQ doing similar w/ consumer behavior & location. 
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