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Location Precision: The Good, The Bad And The Ugly

Jonathan Lenaghan Originally Published in AdExchanger. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. There’s been a lot of talk lately about “precision” and “accuracy” in the world of mobile marketing. But [...]

in Blog, News, PlaceIQ

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