Mobile – Taking Advantage of the First-party Data Economy [VIDEO]

Watch Duncan McCall, PlaceIQ CEO and co-founder, discuss the rapid evolution of data and targeting as it relates to location-based advertising. Panel from Digiday Exchange on 1/31/2013.

Lunch Workshop with Nexage: Mobile – Taking Advantage of the First-party Data Economy from Digiday on Vimeo.

Moderator: Mark Connon, EVP, Buisness & Corporate Development, Nexage
Speakers: Duncan McCall, CEO & co-founder, PlaceIQ, Matt Spiegel, GM Midwest and SVP Open, MediaMath