PlaceIQ Partners With TRUSTe to Enhance Existing Consumer Privacy Protection
NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that its patented audience insights technology is linked with TRUSTed Ads, part of the TRUSTe Data Privacy Management Platform. By teaming up with the leading global privacy management solutions provide, brands and agencies leveraging PlaceIQ’s capabilities can deliver privacy safe, interest-based advertising to consumers on their mobile phones and smart devices.
“As this market rapidly evolves we believe that receiving messaging that is more contextual, timely and relevant to their interests is of tremendous benefit to consumers, and PlaceIQ continues to strongly support the industry’s efforts to respect consumers’ privacy expectations,” said Duncan McCall, CEO of PlaceIQ. “Our relationship with TRUSTe is the latest example of that commitment and it ensures that when our offerings are leveraged by our customers, they are in line with today’s standards.”
PlaceIQ brings together the tremendous and growing amounts of data about and from location to better understand the way consumers physically behave in the real world. It then leverages these insights to help advertisers and agencies better reach, target and message to their ideal audiences. While this data has always been opt-in and comprises non-personally identifiable information (PII), the partnership with TRUSTe enhances PlaceIQ’s ability to ensure consumer control and transparency are central components within its offerings, helping its customers comply with online behavioral advertising (OBA) best practices.
“At the forefront of a significant shift in how agencies and brands understand consumers, PlaceIQ has signified that it recognizes the responsibility of all parties to work together to respect their privacy,” said Rich Qiu, VP of Mobile Business Development at TRUSTe. “We are pleased that they have chosen to integrate their platform with ours, recognizing the additional safeguard this will provide to those using and being engaged by their technology.”