PlaceIQ’s PIQonomics Report Featured in USA TODAY

Posted in Blog, News

PlaceIQ’s Winter PIQonomics Report titled “The Impact of Baseball” was featured in USA TODAY Snapshots, a statistical graphics feature in the daily national newspaper.

The graphic highlighted some of the most interesting superlatives from PlaceIQ’s most recent report, which analyzed the behaviors of audiences which attended Major League Baseball (MLB) games by connecting the location histories of mobile devices in the stadiums with PlaceIQ’s location intelligence platform.

Published fan demographics included:

  1. Wealthiest: San Francisco Giants
  2. Most College Students: Boston Red Sox
  3. Most Hispanic Fans: Miami Marlins
  4. Most Millennial Fans: Chicago Cubs

Check out the full MLB PIQonomics report here!
USA Today Snapshots