A number of years ago in Western Sahara…
At the gateway to the Sahara desert, Duncan McCall stares out at a 12-mile-long mine field ahead of him. The most trusted route of passage is to hire an experienced guide for thousands of dollars. Duncan has a different idea. Having scoured the Internet for a solution, he’d found a set of waypoints from a recent traveler and downloaded those to his GPS device. Sidestepping conventional wisdom (as well as the hefty fee), Duncan and his team traverse the minefield without incident.
It did, however, lead to one major incident: the founding of PlaceIQ, on the belief that the world would be painted with descriptive, location aware, digital information.
Born out of a healthy dose of measured risk and innovation, PlaceIQ offers a robust platform of services that aggregate specific audiences based on location, time, and behavior. Leading companies across a wide range of sectors including CPG, retail, automotive, entertainment, electronics, and others rely on our patented technology that engages customers—effectively, efficiently, and at scale. Our Place Visit Rate (PVR™) metric is already the industry standard for measuring real-time, in-store ROI.
We understand consumer behavior, allowing us to make valuable connections between the digital and physical realms. With a well-rounded mix of next generation tech, progressive insights, and talented support, we invite you to find out more about how our suite of services powers smarter media.
PlaceIQ is headquartered in the Flatiron District of New York City, with offices in Palo Alto, Chicago, Detroit, and Boulder.