Duncan in Sahara

Our Story

A number of years ago in Western Sahara…

At the gateway to the Sahara desert, Duncan McCall stares out at a 12-mile-long mine field ahead of him. The most trusted route of passage is to hire an experienced guide for thousands of dollars. Duncan has a different idea. Having scoured the Internet for a solution, he’d found a set of waypoints from a recent traveler and downloaded those to his GPS device. Sidestepping conventional wisdom (as well as the hefty fee), Duncan and his team traverse the minefield without incident.

It did, however, lead to one major incident: the founding of PlaceIQ, on the belief that the world would be painted with descriptive, location aware, digital information.

Born out of a healthy dose of measured risk and innovation, PlaceIQ offers a robust platform of services that aggregate specific audiences based on location, time, and behavior. Leading companies across a wide range of sectors including CPG, retail, automotive, entertainment, electronics, and others rely on our patented technology that engages customers—effectively, efficiently, and at scale. Our Place Visit Rate (PVR™) metric is already the industry standard for measuring real-time, in-store ROI.

We understand consumer behavior, allowing us to make valuable connections between the digital and physical realms. With a well-rounded mix of next generation tech, progressive insights, and talented support, we invite you to find out more about how our suite of services powers smarter media.

PlaceIQ is headquartered in the Flatiron District of New York City, with offices in Palo Alto, Chicago, Detroit, and Boulder.

Management Team

 
Duncan McCall

Duncan McCall

CEO & Co-Founder

Duncan McCall

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CEO & Co-Founder

Currently CEO and Co Founder of PlaceIQ, at the intersection of advertising, location and big data, Duncan has a passion for and background in early stage companies. Prior to PlaceIQ, through founding and leading a venture backed consumer Internet business with the goal of enabling and empowering users of location aware devices, which built upon time spent working on RFID and universal positioning startups. Before that Duncan led the operations of a rapidly growing retail organization, and also built and led IS Solutions INC, a premier Silicon Valley based System Integrator.

Outside of the startup environment Duncan has also made an impact for one of the world’s largest organizations in working for ExxonMobil, in the UK and Asia.

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Steve Milton

Steve Milton

CTO & Co-Founder

Steve Milton

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CTO & Co-Founder

Steve has a proven track record of incubating new technology companies and leading them through successful growth. His background in enterprise, Internet, large data analytics and geospatial information systems led to the technical vision for PlaceIQ. He has developed novel software solutions in several industries and worked with a great variety of “Big Data”. In the early 90s Steve was one of the first 20 employees at Trilogy. In the late 90s Steve helped architect a Web 1.0 content portal and purchasing transaction system. Later he was a founding member of living.com and built a highly acclaimed consumer retail site. After the Internet boom, Steve immersed himself in Big Data. He joined the management team at Nuance where he helped scale the development and deployment of voice recognition systems. Next, he helped a bioinformatics startup build its core data capture and data analysis platform. After that, he incubated a startup in the insurance claims processing and appraisal space. And most recently he led software and systems development at Digital Globe – owner of the world’s largest earth imagery database.

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Anna Nguyen

Anna Nguyen

COO

Anna Nguyen

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COO

Having come from Internet giants such as Yahoo!, YouTube and Google, Anna arms the company with a tremendous amount of industry experience and success. She was an initial member of the Operations team at Align Technology where she helped lead the company through a successful IPO. From there she worked in the Sales Operations team as an Advertising Account Rep for Yahoo! where she also drove special projects to improve process and adserving efficiencies. She then went to YouTube as the founding member of YouTube’s Operations team building out the Ad Ops, Technical Production, DSM Administration, and Ad Technology teams. After Anna took YouTube through a successful acquisition by Google, she rolled out monetization to NASO, EMEA, and LATAM before settling in as Head Of Media Operations for YouTube, Orkut and the Google Content Network for JAPAC. Before joining PlaceIQ, Anna was SVP Global Operations for Mocean Mobile and Mojiva.com, where she ran Client Services for the Brand Sales & Direct Response teams, Ad Ops, Technical Account Management and Publisher Operations.

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Matt Novick

Matt Novick

CFO

Matt Novick

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CFO

Matthew Novick joins the PlaceIQ team as Chief Financial Officer, bringing with him over 10 years of advertising and marketing technology experience.

Prior to joining PlaceIQ, Matt served as CFO of Persado. As the company’s first New York employee, Matt was tasked with moving the entire management of the company to the United States from Europe, where the mobile marketing company was previously located while under the umbrella of Upstream Mobile Marketing. He operationalized the now independent corporation.

Before joining Persado, Matt served as CFO, including a stint as Interim CEO, of Magnetic Media after initially joining the team as vice president of finance and operations in August 2010.

Matt got his advertising start serving in both the finance and sales operations organizations at AOL. While at AOL, Matt held numerous positions where he was charged with everything from analyzing sell-through rates and CPMs to organizing sales expenditures and revenue. Before AOL, Matt worked as a business consultant at IBM in the government projects group.

He spends his spare time as a part-time operations manager for a 101-year-old family furniture business where he works on purchasing, advertising, increasing showroom utilization, and starring in commercials. Matt received his MBA in finance from NYU’s Stern School of Business and his BA in economics from The George Washington University.

 
 

"We set out to build a location-intelligence company that would provide an unparalleled understanding of consumers in this new, digitally driven world. Our dynamic team is on a mission to provide solutions that power smart media. "

- Duncan McCall

Derek Thompson

Derek Thompson

CSO

Derek Thompson

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CSO

At PlaceIQ Derek leads the development of the strategy team and works closely with the executive team to further refine the firm’s go-to-market strategy, product roadmap, and further advance both agency and client partnerships. Prior to joining PlaceIQ, Derek led the mobility practice at Starcom MediaVest Group. Derek was responsible for the advancement of mobile capabilities, operationalizing, mobile strategy, partnerships, innovation, and new business development. Derek was integral in developing the mobile agenda and strategic imperatives across the holding company’s diverse client roster including but not limited to Walmart, Kraft, Samsung, E*TRADE, Novartis, and many others. Derek is a hybrid digital marketer and mobile specialist with the proven ability to understand, differentiate, and create competitive advantage with ad tech platforms. Derek began his career at Motorola in 1994 and has since held marketing, product development, and strategy roles. After graduating form B School Derek joined Unilever where he managed and launched two of the firm’s most successful and iconic consumer brands Axe and Degree for Men.

Phil London

Phil London

SVP of Product & Technology

Phil London

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SVP of Product & Technology

Phil brings broad experience that spans academic and corporate research, product development, product marketing and management, and general management.  He has a proven track record of delivering high-quality first-to-market products reliably and efficiently.  Prior to joining PlaceIQ, Dr. London served as Senior Vice President of Marketing and Engineering at SynapSense where he drove innovation, improved productivity and predictability in the development process, and defined and delivered market-leading products.  Prior to joining, he was Vice President of Software Technology and General Manager of the data center infrastructure management (DCIM) group at APC by Schneider Electric serving the consumer, small to medium businesses and data center segments. He has served as Vice President of Product Development for three successful startups and CEO of Mazu Networks.

 
 

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Ed Haslam

Ed Haslam

SVP of Marketing

Ed Haslam

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SVP of Marketing

Ed is a strategic marketing executive with substantial experience in digital media, networked communications, and infrastructure computing. Prior to joining PlaceIQ to oversee Marketing, Ed was SVP of Marketing at YuMe where he helped grow revenue and the marketing team nearly an order of magnitude over 3+ years and a successful IPO. Before that he was co-founder & VP Marketing of Ludic Labs (Groupon), which developed both the social media community Diddit.com and local commerce service OfferFoundry.com. Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies including Orbital Data (Citrix), Composite Software (Cisco), and Inktomi Corporation (Yahoo!). Ed holds a B.S. in Structural Engineering, an M.S. in Systems Engineering and ABD in Operations Research from Purdue University.

 

Board of Directors

Investors