Leading CPG, retail, automotive, entertainment, consumer electronics, and other national brands and their agencies rely on PlaceIQ’s patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ’s Place Visit Rate (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado.
Currently CEO and Co Founder of PlaceIQ, at the intersection of advertising, location and big data, Duncan has a passion for and background in early stage companies. Prior to PlaceIQ, through founding and leading a venture backed consumer Internet business with the goal of enabling and empowering users of location aware devices, which built upon time spent working on RFID and universal positioning startups. Before that Duncan led the operations of a rapidly growing retail organization, and also built and led IS Solutions INC, a premier Silicon Valley based System Integrator.
Outside of the startup environment Duncan has also made an impact for one of the world’s largest organizations in working for ExxonMobil, in the UK and Asia.
Steve has a proven track record of incubating new technology companies and leading them through successful growth. His background in enterprise, Internet, large data analytics and geospatial information systems led to the technical vision for PlaceIQ. He has developed novel software solutions in several industries and worked with a great variety of “Big Data”. In the early 90′s Steve was one of the first 20 employees at Trilogy. In the late 90’s Steve helped architect a Web 1.0 content portal and purchasing transaction system. Later he was a founding member of living.com and built a highly acclaimed consumer retail site. After the Internet boom, Steve immersed himself in Big Data. He joined the management team at Nuance where he helped scale the development and deployment of voice recognition systems. Next, he helped a bioinformatics startup build its core data capture and data analysis platform. After that, he incubated a startup in the insurance claims processing and appraisal space. And most recently he led software and systems development at Digital Globe — owner of the world’s largest earth imagery database.
Tony’s experience and achievements in the ad tech field are proven. His sales and operations successes at DoubleClick and Yahoo were recognized by Sequoia Capital, who tapped him to build the revenue models and sales teams at both YouTube and AdMob. Most recently Tony was General Manager, North America, at mobile advertising company Mojiva. There he was an integral driver of both Mojiva, the mobile ad network, and Mocean Mobile, the ad serving platform. Tony holds the distinction of being the only four-time Platinum Sales Award MVP at Yahoo, and has been a key catalyst in several successful acquisitions throughout his illustrious career.
Having come from Internet giants such as Yahoo!, YouTube and Google, Anna arms the company with a tremendous amount of industry experience and success. She was an initial member of the Operations team at Align Technology where she helped lead the company through a successful IPO. From there she worked in the Sales Operations team as an Advertising Account Rep for Yahoo! where she also drove special projects to improve process and adserving efficiencies. She then went to YouTube as the founding member of YouTube’s Operations team building out the Ad Ops, Technical Production, DSM Administration, and Ad Technology teams. After Anna took YouTube through a successful acquisition by Google, she rolled out monetization to NASO, EMEA, and LATAM before settling in as Head Of Media Operations for YouTube, Orkut and the Google Content Network for JAPAC. Before joining PlaceIQ, Anna was SVP Global Operations for Mocean Mobile and Mojiva.com, where she ran Client Services for the Brand Sales & Direct Response teams, Ad Ops, Technical Account Management and Publisher Operations.
The road to PlaceIQ for Kevin has been long and varied, and has primed him for the unique challenges ahead. Having dealt with big data since the start of his career, Kevin worked with large telecommunications providers throughout the world to architect and implement large-scale billing and customer care systems. From there, Kevin moved into the unique realm of Internet startups serving many roles from architecture to operations for Requisite Technology, Local Matters, and most recently PublicEarth. Kevin brings a unique blend of technical and business talent to PlaceIQ. He has a proven track record of laying the foundation from which to grow the operational framework of PlaceIQ. Kevin is a graduate of Northern Arizona University holding dual Bachelor’s degrees in Accountancy and Computer Information Systems.
Alexandra brings a wide range of experience in content development, market research and affiliate marketing to PlaceIQ. Prior to coming to PlaceIQ, Alexandra was involved in various entrepreneurial environments including PublicEarth, where she managed international research and content development. She has also utilized her organizational and research skills to perform international market analyses in affiliate marketing, study market segmentation in the automobile industry and conduct data analysis. Alexandra possesses a flair for creativity and a passion for knowledge, which define her role at PlaceIQ. Alexandra is a graduate of the University of Colorado with a Bachelor’s degree in History.
Niladri is the glue that holds the business and technology/data components of PlaceIQ together. Responsible for building the complete internal and customer facing software stacks, his charter produces an endless number of exciting problems spanning big data analytics, high throughput/low latency algorithms and geo-spatial visualizations. Before joining the team, Niladri was a Core Strategist in the New York and London offices of Goldman Sachs. The Core group developed and maintained the firm’s central trading and risk management system, SecDB, which has been widely regarded as a major technological breakthrough and substantial competitive edge for the business over the last several decades. In addition to the complex, quantitatively rigorous applications he worked on in the financial services industry, he brings substantial experience developing and releasing commercial software to hundreds of millions of people worldwide. During his time at Microsoft in the Windows Live and SQL Server groups, he lead multiple product releases from inception through deployment. Though the blue chip pedigree has proven to be a huge asset, Niladri seems to have come full circle in his career. He started at a very small company focusing on business activity monitoring while completing his BS/MS in Computer and Information Sciences from the University of Florida. With a focus on databases and artificial intelligence (specifically expert systems/machine learning), his early academic focus and passion for being a venerable jack of all trades while working at a startup have found the perfect home at PlaceIQ.
Jonathan Lenaghan is head of our data science team, working to make sense of the deluge of geospatial data that is becoming available. After receiving his PhD in physics at Yale University, Jonathan worked as a researcher studying phase transitions in the very early universe. His academic work focused on developing theoretical and computational tools to understand the statistical properties of very hot, strongly interacting matter. After leaving academia, Jonathan worked in scientific publishing as an assistant editor for the Physical Review, a leading physics journal. Prior to joining PlaceIQ, Jonathan spent several years in the quantitative trading industry where he applied large-scale optimization and machine learning techniques to tick-level equity pricing data and developed several real-time trading algorithms and analytics platforms. Jonathan brings a wide-rage of computational and mathematical skills to PlaceIQ as well as a passion for machine learning, visualization and building large data analysis pipelines.
Since beginning his career in the early web 1.0 days, Michael has witnessed the rapid evolution of technology first hand though multiple business cycles. During the nearly two decades prior to his joining PlaceIQ, Michael developed a diverse skillset while serving in key strategic, architectural, and operational roles within five successful technology startups, as well as IT governance auditing at JPMorganChase, and systems auditing at Merrill Lynch. Michael’s cross-domain technical expertise encompasses network, system, cloud, storage, and datacenter technologies. In successive leadership roles within fast growth companies, he matched business challenges with scalable technical solutions. With a background in consulting, research, and product development, Michael brings a wealth of valuable experience and insight to his role at PlaceIQ.
Drew Breunig joins PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA, and Boost Mobile. Most recently, Drew used this advertising expertise and his computer science background to design and implement marketing intelligence applications for Omnicom Media Group’s data and analytics organization, Annalect. There he worked to transmute location, social, media, and audience data into forms beneficial to media planners and marketers. With a degree in cultural anthropology, Drew is uniquely positioned to understand how big data can create and identify valuable audiences for the advertising and media industry.
Manik brings a wealth of mobile advertising DNA to PlaceIQ. Most recently he was Director of Monetization at Amobee (acquired by SingTel in 2012), where he built the publisher business from the ground up, helping premium publishers like Accuweather, Sprint and Boost Mobile exponentially grow their mobile revenue using mediation, exchange and adserving technologies. While at Amobee, Manik built a global advertising and business operations team that managed advertising platforms catering to 1.2Bn mobile subscribers through Amobee’s global operator business. Prior to Amobee, Manik was part of AdMob’s marketing team and helped Quasar Media (acquired by WPP in 2007), an interactive agency in New Delhi to build their mobile advertising unit. Manik graduated with a bachelor’s degree from University of Southern California in electrical engineering and wireless technology. He enjoys traveling and is looking forward to finding some time to go back to Tel Aviv, Israel.
Rob Sprungman has been innovating and developing digital strategy for more than 15 years. As an early digital adopter, he helped develop sales for publishers like Morningstar.com and Weather.com. Afterwards, Rob opened the Midwest Sales offices for Electronic Arts, delivering strategic initiatives for brands like McDonald’s, Ford, Target, and many more. Rob then went on to blaze the Midwest territory for AdMob in 2007, where he established himself as a leader in the fast growing mobile industry and a key member in building partnerships with Fortune 100 brands. Following the AdMob acquisition by Google, Rob led the Google mobile practice for the Americas in the automotive vertical. Rob’s passion is to help brands best deliver their digital strategy in mobile, and today he is developing key new boundaries in that channel with PlaceIQ.
Eric DeLange is a nine-year veteran of the digital sales landscape. He cut his teeth in sales and account management at Yahoo!, with a focus on helping retail advertisers like WalMart and Lowe’s accomplish their online branding goals. At the mobile ad network, AdMob, Eric worked cross vertical as a sales executive, helping grow account revenue over 500% in less than two years. Following its acquisition by Google, Eric served as lead account executive helping TV and Theatrical advertisers execute successful mobile branding and performance campaigns. Eric became Head of Mobile Brand Solutions for North America at Google, where he helped manage and grow mobile revenue for the US and Canada. He focused on crafting, communicating and implementing go-to market strategies for mobile search and display products as well as leading the account management team for mobile display. As one of only five Gold Award winners in 2012, Eric’s achievements in sales leadership and management were recognized broadly at Google.
Therran Oliphant took the circuitous route to the ad tech industry through varied experience in myriad sales, product and marketing roles for companies in the automotive industry. This has included roles at Manheim Auctions, and automotive web development group Izmocars. These opportunities have afforded Therran the benefit of being able to strategically develop, market and sell products and services in the B2B marketplace. Most recently, while at Polk, Therran was instrumental in developing products that allowed the company to proliferate its data throughout the advertising technology ecosystem, by strategically designing data products; creating partnerships in the industry and developing business opportunities with new clients. Through these wide ranging experiences, he has had to assess the affect data has on business intelligence, product development, and advertising optimization. Therran holds a B.S. in Marketing and Advertising Promotions, from Northern Arizona University, and an M.S. in Integrated Marketing Communications from Eastern Michigan University.
Matt has spent the last seven years as a mobile evangelist at a variety of agencies. Most recently, Matt served as Director of Shopper Marketing and Mobile for FRWD where he oversaw some of the first, and most successful PlaceIQ campaigns. In addition to overseeing all mobile and “localized” digital media, Matt had been focused on helping clients such as General Mills and 3M craft their holistic approach to mobile marketing, with a particular focus on Shopper Marketing. Prior to the FRWD acquisition of BrandinHand, where Matt served as Mobile Director for P&G’s exclusive Mobile Agency of Record, he managed the mobile strategy, planning, buying and execution for more than 20 marquee P&G brands such as COVERGIRL, Pantene, Olay, Gillette, Pampers and Tide. Matt specializes in helping brands navigate the treacherous waters of mobile and leverage localized media to solve business problems — making PlaceIQ a perfect fit.
Danton joins PlaceIQ as the Senior Manager of Client Services. He began his career at Google after graduating with a dual Bachelor’s degree in Mass Communications and Social Psychology from the University of California, Los Angeles. Danton brings a wealth of account services experience and a passion for mobile display advertising from his various roles at Google, YouTube, and AdMob. While working full-time, he obtained his MBA from the UCLA Anderson School of Management. Danton is dedicated to understanding the business needs of PlaceIQ’s key clients and ensuring the development, implementation, and success of advertising solutions necessary to satisfy their marketing objectives.
Rex has a passion for digital marketing and brings a uniquely diverse background of experience to the PlaceIQ team. Strategically crafting digital advertising strategies across online video, social, mobile, display, and search for Fortune 500 brands in the Consumer Packaged Goods industry, he strengthened client relationships to help grow revenue 122% YOY while at Google. His positive impact extended to those around him as he was accepted into Google’s highly competitive leadership program as well as appointed a new hire trainer for two years. Prior, Rex worked on the Equities Client Relationship Management team at Goldman Sachs, as well as earned his Masters in Education and taught 8th grade science in East New York, Brooklyn. He received his Bachelor’s in Biology and Classics from the University of Southern California.
Since joining the PlaceIQ team as employee number five, Joe has worn a variety of hats in executing both internal and external facing projects for groups ranging from product to finance, and from marketing to account management and ad operations. Previously, Joe was VP Operations at a leading private market financial research company, where he managed business operations, research and data, sales, and product. Joe’s research has been featured in VentureBeat, Fortune, and Reuters and he has appeared on Bloomberg Television’s Bloomberg West. Joe is a graduate of New York University with a Bachelor’s degree in Economics.
Sandeep Biswas joins PlaceIQ after 6 years at Google, where he worked on monetizing YouTube by launching new and custom ad products. He worked with various Product and Engineering teams to launch first-of-its-kind ads such as the InVideo and Masthead, which were later adopted by the IAB and, now, almost by all publishers venturing into new rich media ad types. After launching these products, he focussed on supporting both Sales and AdOps teams, providing custom technical solutions for the former, and training and providing technical support for the latter, globally. When YouTube’s focus moved toward commercialization, he worked on launching support for Remarketing, Live Stream ads, VAST and Leanback (non-desktop ads) before finally turning his focus on mobile ads, especially with both YouTube’s and AdMob’s platform migration from DFP5 to XFP. Prior to Google, Sandeep comes from a world of rich media ads from his two years at Knight Ridder Digital and advertising theory and practice from his Master’s degree at San Jose State.
Kyle joins PlaceIQ as the Creative Services Manager. A graphic designer with over 3 years of mobile advertising experience, Kyle brings a wealth of design knowledge to the table, continuously pushing the creative limits. Kyle graduated from UC Davis with a degree in Visual Design as well as extensive computer science skills. His unique skill set was first utilized at AdMob where he was one of only two designers on the sales team. After getting acquired by Google, he helped develop and train the creative team as it grew into a team of 8. Years of experience helping numerous Fortune 500 companies build mobile experiences has given him a strong understanding of how to market brands in an always changing industry.
Christina is a creative specialist who has a sharp eye for design that is clean and simple yet effective and attractive. Prior to PlaceIQ, she has gained experience as a graphic designer working with the American Red Cross, Jeely and Bleiler, and Mcmim Design Studio. Having to work with various types of clients, Christina can quickly grasp the brand identity and is able to produce consistent designs. She graduated with a Bachelor’s degree in Industrial Design from Georgia Tech.
Natalie brings a wide range of experience in market research, marketing analytics, and content creation and management to PlaceIQ. A marketing manager with years of experience in the business-to-business industrial marketplace, Natalie is passionate about leading teams to solve problems and reach their goals. While working full-time, she obtained her MBA from the Kelley School of Business after years as a news reporter, writing for publications such as CNN.com, Popular Science magazine, and MVP Publications of London. She received her Bachelor’s in Journalism from Indiana University and was extremely involved at the school’s daily newspaper, eventually becoming the Editor-in-Chief.
Young joins PlaceIQ as an Account Manager, dedicated to partnering with brands to meet marketing objectives. Young has a passion for mobile, having vast knowledge of the space through his experiences in ad operations and strategic account management at AdMob and Google. Young is a graduate of University of California Berkeley with a Bachelors of Science in Environmental Economics.
Juan is a Senior Data Scientist at PlaceIQ. Before joining PlaceIQ, Juan was VP of Advanced Analytics at CitiBank in NY where he focused on developing advanced statistical and machine learning decision management models. Prior to Citibank, Juan spent 12 years as Research Scientist at IBM T. J. Watson Research Center in Yorktown Heights NY where he focused on creating novel algorithms for automatic speech recognition and statistical machine translation. Juan has a Ph.D. from Carnegie Mellon University, and M.S. from Boston University.
Rachit Srivastava is a Data Scientist at PlaceIQ where he is using machine learning and signal processing to explore large location based data sets. Prior to PlaceIQ, Rachit spent several years in the financial industry applying quantitative and statistical methods to commodities trading. He also has worked in structured credit trading where he used machine learning to extract trading signals. He holds a MS in Computational Finance from Carnegie Mellon University, a MS in Electrical Engineering from the University of Southern California and a Bachelor of Software Engineering (Honors Class I) from the University of New South Wales.
Khoa is a Product and Data analyst at PlaceIQ responsible for designing taxonomies and rule sets for the research and evaluation of large geospatial datasets. Prior to joining PlaceIQ, Khoa worked as an Associate in Data & Research at PrivCo.com with key responsibilities in large financial datasets and financial valuation models. Before PrivCo.com, Khoa worked in the Credit Risk Division at M&T Bank building loss models for their indirect consumer credit risk segment. His past research and experiences also include VHE Gamma Ray Astronomy (University of Utah), Patent and Intellectual Property (Kalow & Springut, LLP), and unsupervised machine learning on incomplete datasets (Columbia University). Khoa is a graduate of Columbia University with a Bachelor’s degree in Applied Mathematics.
Roman comes to PlaceIQ after previously being Program Manager at Bing, where he focused on ranking and classification for image and video search. Roman’s vast skillset includes machine learning, data analysis, and product management, gained from experiences at Microsoft, Anyclip, and Brown University. Roman is passionate about finding meaning in data, as well as, product quality and is dedicated to maintaining a standard of excellence in PlaceIQ’s various audience-targeting products.
Asha is on the finance team at PlaceIQ, dividing her time between financial planning, accounting, recruiting, and business operations. She joins PlaceIQ from Flavorpill Media, where she helped run finance and manage a variety of other business activities. Asha got her B.A. at New York University, where she majored in economics, minored in communications, and studied abroad in Prague.
Parker Winchester is a software engineer at PlaceIQ. Before joining PlaceIQ, Parker has interned at Barclays Capital and NASA Ames Research Center. He is a graduate of the University of Pennsylvania with a Bachelor’s degree in Computer Science and Chemical Engineering.
Ranqi is a software engineer at PlaceIQ. He has an inter-discipline background in Physics, Robotics and Computer science. Prior to PlaceIQ, he worked as associate researcher at CMU, focusing on solving computer vision problems for robotic manipulation tasks. He has more of a passion for mobile computing and big data than building terminators, though. He also loves to freeze the ephemerals using his camera, which is a iPhone. Like everyone else, he has a shirt which says “I love New York.”
Vikas Shanbhogue is a software engineer at PlaceIQ. Prior to joining PlaceIQ, Vikas worked in Operations & Management Consulting for clients across a variety of industries. He is a graduate of the University of Pennsylvania with a Bachelor’s degree in Computer Science.
Jenna is joining Place IQ as an Ad Operations Specialist. She received a BS in Mathematical Sciences from Loyola College in Maryland. After a brief stint as a high school Math teacher, Jenna decided she wanted to get into the growing mobile technology industry. She was a Delivery Manager at Millennial Media for three years and now is excited to jumpstart her career here at PlaceIQ.
Liliang Li is a software engineer from Shanghai. He graduated with a bachelor of science degree in computing science from Griffith College of Dublin, Ireland in 2006 and in 2010 he graduated from New York University’s Polytechnic Institute with a master of science degree in computer science. Before joining the PlaceIQ team he previously worked at SecondMarket as a software engineer from 2010 to 2013, where his main responsibilities included helping the company building their social platforms for investors and issuers of the secondary markets to connect, engage and ultimately do transactions. He has experience working in an agile environment and with continuous integration and deployment.
Bruce joins PlaceIQ as sales director, overseeing east coast accounts. Bruce brings 10+ experience in digital media, developing solutions for major brand advertisers across various platforms, including mobile, online video, display, and advanced/interactive TV. Prior to PlaceIQ, Bruce oversaw east coast sales for SoundHound, a leading music discovery platform for mobile devices. Before SoundHound, Bruce ran lifestyle category development for HealthiNation, a leading health video provider for on-demand platforms.
Rohan is a software engineer who graduated from Carnegie Mellon University with an M.S. in Electrical and Computer Engineering in 2013. He is originally from central New Jersey near the Princeton area. He is a sports aficionado who loves to follow as well as play basketball, tennis, and football. In his spare time, he enjoys reading (Game of Thrones!), video games, and good movies.
Barbara graduated from Stony Brook University with an M.S. in Computer Science in 2007. She has Worked at a variety of different companies, including Starwood Hotels and Goldman Sachs. Originally from Poland, Barbara came to the U.S. when she was 10 years old. She loves to play volleyball and read interesting books.
Amol Kapila is a Data Scientist at PlaceIQ, where he applies machine learning techniques to better understand large data sets. Before joining PlaceIQ, Amol worked on PayPal’s Data Science team, helping to extract value from PayPal’s treasure trove of user information. Amol has an M.S. in statistics from the University of Washington and an Sc.B. in mathematics from Brown University.
Evan comes to PlaceIQ with 15 years of experience at a variety of organizations, including Avon Cosmetics, Nelson Pope & Voorhis, and the United Nations. His varied background also includes owning a soda warehouse. He obtained his GISP (Geographic Information Systems Professional) certificate in 2010. Evan received his Bachelors degree in Geography from the University of Delaware. In his free time he is hopelessly addicted to climbing rocks, mountains, frozen waterfalls and even the occasional building if convenient.
Seth brings over ten years of experience in scaling monetization strategies for emerging media to PlaceIQ, where he now manages business operations. Before PlaceIQ, Seth led technical account management for all advertisers at AdMob, which was acquired by Google. At Google, he continued building the mobile economy by forging strategic partnerships with top app developers, and helped them monetize their apps with Google search, DoubleClick, AdMob, and the Google Ad Exchange. Before his time at AdMob, Seth worked at YouTube, where he scaled technical sales operations across Asia Pacific & Latin America, monetized Google’s first social network, and helped build the most efficient display operations team across Google. Passionate about new media trends, he also founded the online advertising operations team for National Public Radio, and helped design and implement a cloud-based system that allowed NPR to monetize decades of audio archives, live steaming, and podcasts.
Michelle joins PlaceIQ as an Account Manager and brings her unique and diverse background to the role. She has worked in a variety of positions within the digital media industry ranging from Human Resources to Ad Operations to Finance, and ultimately leading her to Account Management. Having come from large display and mobile companies such as Google, Yahoo!, and Velti – she is very excited to continue her career in the mobile space here at PlaceIQ. Michelle received her B.A. from the University of California, San Diego where she majored in Psychology and minored in Cognitive Science, as well as studied abroad in England.
Coming from advertising giants Google and Yahoo!, Leon is joining PlaceIQ as a member of the Ad Operations team. Most recently, he was the Senior Manger of Campaign Operations at Mobclix, the mobile ad exchange subsidiary of Velti, Inc., where he helped to build out and manage the global Ops team. In his spare time he enjoys his nonprofit work with the Pelagic Shark Research Foundation and riding his motorcycle.
Gary brings an extensive background in agency planning and 18 years of communications and marketing experience to PlaceIQ. Prior to joining the company, Gary was client-side managing media for ConAgra Foods. He led efforts for a variety of brands such as PF Chang’s, Bertolli, PAM, Reddi-Wip and Marie Callendar’s.
Gary was also in sales at Google and Apple (and Quattro), spearheading Apple’s iAd launch in the Midwest and Google’s Mobile Sales for retail clients across the country. Previously, Gary served on the agency side at MediaCom as the Group Media Director for ConAgra’s 20+ brands. In this position, he led the integration of digital and offline teams to form a fully functioning hybrid group.
Prior to joining MediaCom, Gary was Group Director of Strategy for Prometheus in Chicago, with clients including JCPenney, Northwestern Mutual, Allen-Edmonds, BOSCH, Harris Bank and Bank of Montreal. He also held Director of Strategy and Media Director positions at OMD/DDB Worldwide. He started his career at Publicis/Bloom in Dallas. Gary is a graduate of Ohio University with a degree in advertising.
Coming from major media companies such as YouTube, Google and CBS, Caity brings a wealth of knowledge and experience to PlaceIQ. Starting her career on the agency side, she worked for Universal McCann in San Francisco buying and planning for large scale, integrated awareness and direct response online media campaigns. Upon joining YouTube, she account-managed all East territory business, while working in conjunction with teams to create large-scale media programs. After a successful acquisition by Google, she moved on to outside Sales joining the Google CPG Sales vertical managing the top 10 West Coast CPG accounts. She was then recruited to be the international YouTube Regional Sales Lead for Asia Pacific Latin America, which consisted of developing sales strategy, designing and implementing training for all YouTube proposal building and sales pitching. She then moved in-region to Australia to run all YouTube Media Sales. Transitioning into Product Marketing, she worked for CBS Interactive consumer brands including CNET, GameSpot, and TV.com, building and rolling out all major ad programs and sales messaging, while collaborating closely with Ad Operations and Tech teams to create, test, and launch new ad products. As a Bay Area native she returned home and joined YuMe, where she supported the entire Sales organization as the Product Marketing lead for all connected TV, smartphone and tablet video ad products, rolling out all emerging platform products and messaging to market.
Jason joins PlaceIQ to direct the company’s hiring efforts. Jason’s career in recruiting began at Google, where he specialized in sourcing for the company’s vast array of software development engineering teams. Since then, Jason has worked for other growing tech companies such as AdMob, Return Path, and Quantcast, honing his skills as a sourcer and technical recruiter. Jason received his B.A. in Political Science from the University of California, Los Angeles. Prior to working in the tech industry, Jason went abroad to teach English in Japan as a member of the JET Program.
Anny started off in the industry at Yahoo! as a Media Delivery Coordinator. From Yahoo, she went to Velti, followed by Compass Labs, which helped support clients with social advertising on both Facebook and Twitter. Besides working, Anny enjoys working out and playing sports such as football and softball.
Ruhi is the Marketing Coordinator at PlaceIQ. Prior to joining PlaceIQ, Ruhi interned at Boston Medical Center and The Social Cognitive and Affective Neuroscience Lab at Yale University analyzing data. She is excited to begin her career at PlaceIQ and get into the growing mobile technology industry. Ruhi received her B.A. from Boston University in 2013, where she majored in Psychology, minored in Sociology, and briefly studied abroad in China.
Stan Rosenberg joins PlaceIQ from AppNexus as a Senior Developer with specialist skills in Map Reduce algorithms and working with Big Data. Stan has a Ph.D. in Computer Science from Stevens Institute of Technology and a Master of Science in Computer Science from Stevens Institute of Technology.
Nataliya Taiberkov joins PlaceIQ as a Senior Developer with skills in Enterprise Java. She also has a strong background in geolocation from her career with Booz Allen. Nataliya has a Ph.D. in Applied Mathematics from ChernyshevskySaratov State University, Russia as well as an M.S. in Applied Mathematics, ChernyshevskySaratov State University, Russia.
Justine Wnuck is PlaceIQ’s Office Manager. She came to PlaceIQ from THINK Global School, an international boarding school for 9th to 12th grade students, where she was the Office Manager at their headquarters office in SoHo. Before that she was a Specialist at Apple Grand Central. She got her B.S. in Business Management and International Studies at Shippensburg University of Pennsylvania.
Yasmeen is a seasoned professional with more than a decade of experience in developing and implementing successful marketing strategies for innovative and dynamic brands across the digital media landscape. Prior to joining the PlaceIQ team, she served as the head of marketing for the RGM Group, playing an integral role in the business’ growth and expansion in the digital advertising space.
Previously, Yasmeen was with Demand Media overseeing marketing for publishing giants such as eHow.com, Livestrong.com and Cracked.com. She was key in building the organization’s portfolio of branded sites to position Demand for its IPO. Prior to Demand, Yasmeen also held lead account roles at Edelman both in the digital and consumer space. During her time at the agency, she spearheaded award-winning marketing and communication launches for brands such as Microsoft, Starbucks, AEG and more.
Yasmeen holds a B.S. in journalism from Boston University and an MBA from Pepperdine. Outside of the digital world, you can often find her long-distance running or on the slopes with her snowboard.
Brian joins PlaceIQ as a member of the Infrastructure team, having served as a sysadmin for over a decade, drawing on experience in programming, database and network administration roles to provide service and technical support. He has lived and worked in the NY metro area for over 15 years, and has learned many things, but has mostly forgotten how to drive a car.
Rebekah joins PlaceIQ as a Campaign Manager and brings with her ad operation knowledge from the past six years. She began her career at Yahoo! where she excelled and was moved into a West Ad Operations Team Lead role. At Yahoo! Rebekah also became the Subject Matter Expert for the new proprietary based ad serving platform APT and provided training to the entire west coast and India. Most recently, Rebekah was a Campaign Manager at Miniclip America where she oversaw the creation and launch of all custom creative executions for the east coast accounts. As a bay area native, Rebekah attended college at San Jose State and received a Bachelor’s of Arts Degree in Communication with a Business Minor.
As Manager of the West Coast Ad Operations team, Christian brings a unique mix of experience having worked in the rewarded mobile world at Tapjoy, and prior to that, in a wide variety of roles at Yahoo!. He’s spent the past nine years in operations and has seen quite a bit; from trafficking and account management to rich media and technical operations. Christian is a graduate of San Jose State University, majoring in Radio, Television, and Film.
Leah joins PlaceIQ as a Campaign Manager, bringing with her the knowledge from the past 5 years spent in the advertising space. She started her career at Yahoo! where she gained a base knowledge of ad operations and the industry in general. That was followed by a time at YuMe where she learned the account management side of the business. Most recently, Leah was the Operations Manager of Mobile at Miniclip. Here she helped set in place a process for mobile operations that lead to the business more than doubling YOY. She is really excited to continue down the mobile path with PlaceIQ.
Meghan joins PlaceIQ as an account manager, bringing with her a passion for the digital advertising space. Her previous experience as a senior account manager at PulsePoint allowed her to manage cross-platform campaigns while strengthening relationships with Fortune 500 brands. Prior to account management, Meghan worked as an analyst for the audience platform, Aperture, compiling and interpreting in-depth campaign data and audience insights. Meghan is originally from Maryland and attended Radford University where she double majored in journalism and advertising and minored in marketing.
Jessica joins PlaceIQ as an Account Manager and brings with her over ten years of experience from the agency side. She began working in the digital space 8 years ago, launching campaigns for various entertainment clients as a Digital Supervisor. Most recently, Jessica was a Director of Client Strategy working across several accounts for a recruitment advertising agency. She is from upstate NY and is a graduate of SUNY Albany where she majored in English.
Ralph comes to PlaceIQ from AT&T AdWorks, where he was a Mobile Campaign Manager. There Ralph managed, optimized, and analyzed data for clients such as Samsung, McDonalds, Chase, and Toyota. Prior to AT&T Ralph was a Senior Digital Operations Manager at IDG TechNet where he managed on-line, mobile and video campaigns across several platforms including DFP, Liverail and AdMarvel. He was also instrumental in training new ad ops hires.
Ralph is a native New Yorker, and a Knicks fan. He holds a BA from Rutgers University, with a double major in Communications and Political Science.
Michael brings over 25 years of experience with computers to the PlaceIQ team. Before joining the startup world, Michael worked at IBM for six years and AT&T Labs for three years. He is a mutli-platform Admin in Linus, Solaris, OSX and Windows and enjoys snowboarding in the winter and kiteboarding in the summer.
Carmem is excited to bring her diverse background and passion for data to the PlaceIQ team. She joins the team after spending time as a media analyst for a Facebook marketing firm and founding her own consulting firm, where she worked on a variety of projects including the 2012 mayoral elections of Eduardo Paes in Rio de Janeiro and Rodrigo Neves in Niterói, Brazil. Prior to that, Carmem spent two years at the World Bank. She obtained her degree in Applied Mathematics & Economics from Harvard and enjoys polo, traveling, and blogging in her spare time.
Dimitar holds a degree in Electrical engineering but quickly moved into software development after graduation. Later as a consultant he became increasingly involved in improving the performance of various applications and hosting platforms. As a consultant, Dimitar has worked for numerous clients and companies in New York City. His previous work in automation of the application development cycle and management of the hosting infrastructure has ideally positioned him for his current role at PlaceIQ. That, and his obsession with big data!
Greg has 14 years of experience implementing paid media, mobile, social, experiential marketing and customer relationship management campaigns. Before joining PlaceIQ, he was an account executive at The Weather Company and spent time at USA Today and Horizon Media. Greg has worked with a number of brands such as Geico, Verizon Wireless, Universal Records, Pepsi, Dentyne, and Brooklyn Brewery, to name a few. He obtained his Bachelor of Arts in Media Studies from City University of NY-Hunter College. Greg is a co-founder of the Brooklyn Hip Hop Festival.
Jerome joins PlaceIQ after spending five years building big data and machine learning solutions for adtech companies such as 24/7 Media, Prclivity Media, and most recently, Maxifier. Originally from France, he graduated from EPITA in Paris with a Master’s degree in computer engineering and a major in artificial intelligence.
Susan joins PlaceIQ after spending time at Morgan Stanley as a foreign exchange options trader and more recently at AppNexus on their Optimization team. She graduated from Princeton with a degree in Math in 2012 and enjoys drawing, hiking, and going to Disneyworld in her free time.
Dianna joins PlaceIQ as an Account Manager, and brings her unique and diverse experience to the role. Her previous experience as an Account Executive at Lifebooker allowed her to manage cross platform sales projects while strengthening relationships with local business owners in New York and the Chicago area. Having come from large display and ad networks such as WebMD and Interclick, she is very excited to start her career in the mobile space here at PlaceIQ. Dianna is originally from Richmond, Virginia and attended James Madison University where she majored in Business Marketing and minored in Asian Studies.
Rose Harari is joining the Place IQ Account Management team, bringing with her 5+ years of experience across the digital ad landscape. Her background includes sales and account management stints in print, display, video, and mobile. In video, Rose worked with agencies and brands like Hershey’s, FedEx and Lowe’s. She most recently worked as an account manager at the mobile ad network, Mojiva, focused on campaign management and optimization. A native New Yorker, Rose graduated from Brooklyn College with a B.A. in Communications.