Mobile is a complex, fast moving ecosystem. So please do contact us if you wish to discuss how to use PlaceIQ data in detail. These are some of the ways PlaceIQ data can be utilized:
Publishing / sell side
PlaceIQ data can be used to “enrich” location aware impressions with additional context, such as user profile, intent, IAB segments, etc. increasing the value of these impressions to advertisers.
Mobile ad networks can utilize PlaceIQ data to also bring context to location aware mobile impressions, while also now using that context to match the right impression with the right ad, increasing targeting and relevancy.
Advertisers / Buy side
Advertisers looking to target a specific set of users can run highly optimized campaigns by using PlaceIQ data to target a specific demographic by time and location – thus only buying the most relevant and targeted media to advertise to their specific audience.
Campaigns & Custom rules
PlaceIQ can also create custom mappings from its PlaceIQ taxonomy that represent an understanding of a location – to a segmentation system or other taxonomy. For example, if a mobile ad network has a specific way of categorizing advertisers or users, PlaceIQ can create a custom output that scores locations to this specific categorization – so that the mobile ad network doesn’t need to translate the PlaceIQ output.
In a similar way for specific campaigns, PlaceIQ can also create custom outputs and scorings if required. For example, an advertiser looking to target a specific set of customers that conform to a certain set of demographics, psychographics, interest groups, etc. can have PlaceIQ take this information and create a specific output that scores time and location by these criteria – thus empowering the advertiser to target the right types of users, by time and location.
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