PlaceIQ CEO, Duncan McCall, gave a lunchtime talk to a packed house at MediaPost’s OMMA mCommerce on Monday. The conference explores ways for brands and agencies to to engage retail customers, who are increasingly making purchases using mobile devices. In fact, MediaPost estimates that by 2014, half of all traffic to retail websites will be from smartphones.
“We use location and time as a way to uncover audience,” said McCall on Monday. “We essentially believe that where a consumer is, where a consumer has been, where a consumer will go … is a tremendously untapped potential for understanding consumer behavior and harnessing it.”
The PlaceIQ team traveled to Kohler, WI this week to sponsor and present at the Brand Marketers Summit, a conference exploring how “data, real time systems and the new focus on the consumer experience are changing everything about marketing.” CRO Tony Nethercutt gave a talk about the changing data landscape and PlaceIQ’s revolutionary technology. Tony touches on some of our latest products, like Place Visit Rate and PIQ Segments Plus.
PlaceIQ rounded up Internet Week with a bang! Fresh off our Series B, the launch of the tremendously successful Place Visit Rate™, and the addition of some key new hires, PlaceIQ held something of a “momentum” party to celebrate. After a full day of torrential rain, the skies parted and gave way to an epic evening. Our very own PlaceIQ led band put on a stellar performance and everyone in attendance did their part to make the night a memorable one.
Thanks to everyone who came – and to those who did not – contact us to make sure your included in the next one! Pics from the photo booth and photographer will be up shortly, but here’s a sneak preview to get you through the holiday weekend!
With the whole team in town plus some close friends, PlaceIQ took to Stash for its holiday festivities last night. Under the rosy glow of the domed checkered ceiling of an unassuming little speakeasy, deep down in the heart of Manhattan, a lot was happening. The night began innocently enough with some light Coltrane, a few premium beverages, some laughs, and good company. Before long, the 3D photo booth was in full swing, printing the faces of some of the finest digital advertising minds in the industry; the ice luge was flowing with spirits of all colors; the music was thumping; and the awkward dancing suddenly didn’t feel so awkward. In the end we were left with a large puddle of melted ice, some plastic head pen-toppers, and of course, our dignity.