Reconsider: The Year of Mobile, Fact or Fiction? [VIDEO]

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PlaceIQ’s Director of Product & Strategy, Drew Breunig, sits down at the UM Summit in Whistler, BC, to discuss location’s impact on mobile.

 

reconsider: The Year of the Mobile – Fact or Fiction? from UM Worldwide on Vimeo.

David Cohen, Chief Media Officer of UM moderates a panel that explores how to leverage mobile considering it is at undeniable scale yet advertising dollars have not followed.

Panel (from left to right):
Eric Litman: CEO of Medialets
Drew Breunig: Director of Product, PlaceIQ
Alex Linde: VP Digital Products Apps, The Weather Company
Rana Foroohar; Assistant Managing Editor, TIME
Marcus Startzel, General Manager of North America, Millennial Media