Location Search Association Conference

Local is fast becoming the center of the new digital media universe. Whether you call it “last-mile advertising,” “geomarketing” or “location-based targeting,” the local market is highly dynamic and changing fast. The 2015 Local Search Association Conference will offer a 360 degree view of what’s going on … Read More »

PlaceIQ discusses the Future of Shopping at iMedia

NEW YORK, April 10, 2015 — PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced that its CEO & Co-Founder, Duncan McCall, will be on stage for back-to-back presentations at … Read More »

iMedia Commerce Summit

The Future of Shopping  The lines between online and offline shopping aren’t just blurring; they’ve disappeared altogether. If your marketing strategies don’t reflect this convergence, you will get left behind. Omni-channel marketing — a seamless approach to the consumer experience through all available shopping channels … Read More »

It’s prime time for Addressable TV

By Derek Thompson Our office is buzzing about yesterday’s addressable TV announcement with Starcom MediaVest Group and Acxiom. This new offering, SMG Maps TV, presents an unprecedented way for brands to activate and measure the effectiveness of TV advertising. This launch is an exciting step … Read More »

PlaceIQ Closes The Loop On TV Metrics With Starcom, Acxiom

PlaceIQ is continuing to drive its location ad analytics beyond mobile devices and into the living room in a partnership with Starcom MediaVest Group and offline consumer data company Acxiom. The three are collaborating on an addressable television metrics product called SMG MAPS TV, which … Read More »

SMG Launches Addressable TV Measurement Tool

Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in partnership with PlaceIQ and Acxiom. The addressable TV component … Read More »

Load More