Do Mobile Ads Affect What You Watch On TV?

We all know that ads can influence what we buy. But they can also dictate what we watch on TV — and how much of it. This turns out to be even more true when the ad directs you toward something you already like to … Read More »

PlaceIQ Appoints John Sedlak as Chief Revenue Officer

NEW YORK, Dec. 9, 2014 /PRNewswire/ — PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that John Sedlak has joined the company as Chief Revenue Officer. In this role, Mr. Sedlak will be tasked with driving PlaceIQ’s overall … Read More »

It’s the Most Immeasurable Time of the Year!

TV + Mobile, You Can Measure That? The holiday season is in full swing, which means one thing–the floodgates of deals and discounts have been opened. Online deals, driven in large part by Cyber Monday, have been a lure for shoppers. But despite the tremendous value that … Read More »

Apple’s Major Ad Play: Why the Changes Matter

Duncan McCall, CEO of adtech firm PlaceIQ,  joined the MoneyBeat show this morning to talk about Apple’s changes to its iAd unit. The plan to get into “programmatic advertising” could be a nice new business for Apple, but the company’s missteps in advertising also show that … Read More »

The PlaceIQ food truck takes on NYC

    At PlaceIQ we love media, and the only one thing we love more than media are the people who sell it. Well maybe two things: the people who sell it and food. So we decided to share this love on the streets of NYC … Read More »

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