The ANA “Mobile First, Mobile Everywhere” event will challenge marketers to consider mobile at the start of every initiative (not as an add on later) and in ways that could surround and add value to the consumer everywhere he or she goes. Read more.
The best Christmas carolers sing in a harmonious union, one voice indistinguishable from another. Marketers, however, strive for the exact opposite, especially during the holiday season–when standing out from the competition reaches fever pitch. So what’s a marketer to do? For this week’s edition of “CMO … Read More »
By Ivan Zalamea This post was originally posted on AdExchanger.com. In digital advertising, fraud is a reality everyone must learn to deal with and adapt to. The mobile ecosystem is no exception, and it’s increasingly sprinkled with low-quality location data. While the majority of mobile … Read More »
NEW YORK, Nov. 4, 2014 /PRNewswire/ — PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that Nadya Kohl has joined the company as SVP of Business Development. In this role, Ms. Kohl will be tasked with spearheading strategic business … Read More »
Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence… Read more.
Join us for the fourth annual Street Fight Summit to learn about the best ideas and hottest companies in local and make important new connections. Read more.