7 Strategies for Growing Online-to-Offline Conversions

Here are seven strategies that businesses can use to grow online-to-offline conversions. 1. Layer data sources on traditional sources. “To make the most out of online-to-offline conversion tracking, brands should ensure they’re looking at consumers as multi-dimensional, and work to create a unified view of … Read More »

PlaceIQ takes center stage at Oracle|Datalogix + IHS DRIVE Summit

NEW YORK, Mar. 25, 2015 PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced that its CEO, Duncan McCall will join the Oracle | Datalogix + IHS Drive Summit this afternoon. The three-day … Read More »

5 Tools for Location-Based Audience Profiling

Location-based audience profiling is having a real world impact on the way large brands spend their campaign dollars. Given that 93% of consumer spending still happens offline, there’s not always a one-to-one relationship between online ad exposure and e-commerce sales. With location-based audience profiling, marketers … Read More »

PlaceIQ to join Measurement & Insights panel at 4 A’s Transformation

NEW YORK, Mar. 24, 2015 – PlaceIQ, Inc., the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, announced today that the company’s CEO & Co-Founder, Duncan McCall, will join a 4 A’s panel.The discussion will … Read More »

DRIVE: The Automotive Digital Marketing Summit

Oracle’s Datalogix and IHS have teamed together to host DRIVE: The Automotive Digital Marketing Summit March 25-27, 2015 in Las Vegas at the Mandalay Bay. DRIVE is an invite-only experience where automotive industry thought leaders and innovative minds from media and technology connect, communicate and … Read More »

SXSW

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative … Read More »

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