Attribution Revolution – Mobile Series

It’s no surprise that mobile is on the rise as a major player in the digital advertising arena, with consumers spending more and more time on mobile. While advertisers have been hesitant to jump on the mobile bandwagon, momentum is picking up. According to eMarketer, … Read More »

End-of-Campaign Reporting Will Never Be the Same

How can we use human behavior to make media a more strategic asset in the overall marketing function? And is it possible to give brands a first-hand look at these actionable insights? These were the questions that inspired us to consider real people’s affinities in … Read More »

PlaceIQ Introduces CIP Analytics, Transforming Static Campaign Reports into Dynamic Dashboards that Deliver Advanced Insights into Consumer Behavior

NEW YORK, Feb. 3, 2015 /PRNewswire/ — PlaceIQ, the company driving smarter media with location, time and real-world behavior, today announced the release of CIP Analytics, the first component of the company’s Consumer Insights Platform (CIP) suite. As part of today’s news, leading media agencies including Starcom … Read More »

PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access

PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers. Agencies including MediaCom and Starcom MediaVest Group are using the new analytics hub. A company representative acknowledged that PlaceIQ had an analytics dashboard before, but asserted … Read More »

Seahawks v. Patriots: How do the fans measure up?

Forget about football. Seahawks and Patriots fans don’t see eye-to-eye on much at all. While Patriots fans are much more likely hang out at concerts and imbibe at bars, Seahawks fans prefer to frequent water parks and the zoo. And unsurprisingly, they prefer to buy … Read More »

RampUp! 2015

RampUp! 2015 will take place in the heart of Silicon Valley. Don’t miss this opportunity to connect with the best data marketers in the nation. Learn more.

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