It’s no surprise that mobile is on the rise as a major player in the digital advertising arena, with consumers spending more and more time on mobile. While advertisers have been hesitant to jump on the mobile bandwagon, momentum is picking up. According to eMarketer, … Read More »
How can we use human behavior to make media a more strategic asset in the overall marketing function? And is it possible to give brands a first-hand look at these actionable insights? These were the questions that inspired us to consider real people’s affinities in … Read More »
NEW YORK, Feb. 3, 2015 /PRNewswire/ — PlaceIQ, the company driving smarter media with location, time and real-world behavior, today announced the release of CIP Analytics, the first component of the company’s Consumer Insights Platform (CIP) suite. As part of today’s news, leading media agencies including Starcom … Read More »
PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers. Agencies including MediaCom and Starcom MediaVest Group are using the new analytics hub. A company representative acknowledged that PlaceIQ had an analytics dashboard before, but asserted … Read More »
Forget about football. Seahawks and Patriots fans don’t see eye-to-eye on much at all. While Patriots fans are much more likely hang out at concerts and imbibe at bars, Seahawks fans prefer to frequent water parks and the zoo. And unsurprisingly, they prefer to buy … Read More »
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