Press
Media Coverage
|
|
|
|
 |
PlaceIQ Raises $6.75 Million To Serve You Ads Based On Your Location May 7, 2013 – The new funding comes as PlaceIQ has made a number of recent steps to prove out its model for hyper-local targeting. It recently introduced a metric called Place Visit Rate to measure real-world ROI on ads targeted by location. To do so, it partnered with Starcom MediaVest Group, and together the companies will be working to show a correlation between users being shown an ad and actually showing up in a physical store… Read More |
|
|
|
|
|
 |
Mapping The U.S. In 100-Meter Squares To Target Phone Users With Very Local Offers April 26, 2013 – “If you’re coming out of a bar near a subway station on the upper westside of Manhattan at 1:30, and you’re hungry, Duncan McCall has a suggestion for you — maybe two or three suggestions — for nearby eating spots that cater to a late-night crowd.”Read More |
|
|
|
|
|
Ad Age |
SMG to Track How Mobile Ads Lead to In-store Visits April 2, 2013 - Starcom MediaVest Group has partnered with New York City-based startup PlaceIQ to unlock mobile marketing’s great mystery: when someone shown a mobile banner ad is enticed to walk into a store. The metric, which PlaceIQ calls Place Visit Rate, uses location data to illustrate what percentage of customers served a mobile banner ad for a retailer subsequently visited one of that retailer’s stores. Read More |
|
|
|
|
|
 |
With Mobile Growing, WPP Sees Opportunity to Make Billboards Smarter June 21, 2012 – Today the exchange announced a new partnership with PlaceIQ to bring the startup’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “business travelers”…. Read More |
|
|
|
|
|
 |
Proving Location Targeting Can Hype Sales January 18, 2013 – If mobile is that medium putting a marketer nearer to the consumer when he or she is closest to the point of sale, then the most compelling case the medium can make is its impact on retail sales itself… Read More |
|
|
|
|
|
 |
Nexage Launches Nexage Connect to Accelerate and Simplify the Mobile Advertising Market November 6, 2012 - “PlaceIQ is enhancing the value of one of the most important capabilities in mobile advertising — location — by adding context and audience based intelligence to impressions with location information,” said Duncan McCall, CEO and Co-Founder of PlaceIQ. “With Nexage Connect, we gain an efficient and productive distribution channel, buyers get a simple method to more effectively target audience, and publishers benefit from the increased value of their data-enriched impressions… Read More |
|
|
|
|
|
 |
Mobile Display ROI And Location Reviewed At MIMA Summit October 11, 2012 - Duncan McCall, CEO of location-based targeting platform PlaceIQ, presented alongside agency FRWD‘s Director of Shopper Marketing and Mobile, Matt Doherty, as they aimed to prove that data-driven, location-based mobile ads work. Mobile ads in this case meant smartphones and the like… Read More |
|
|
|
|
|
Ad Age |
How Location Technology Can Change Publishing (and Pay for Content) September 27, 2012 - The first phase of a new technology usually imitates an existing product in digital form. Only later does it become, in the words of PlaceIQ’s Drew Breunig, “something wholly new that couldn’t exist before the technology.” That’s what’s happening today in location-based technologies and services… Read More |
|
|
|
|
|
 |
September 10, 2012 - What’s unique about mobile advertising is that it’s, well, mobile. Mobile devices, like their owners, are constantly on the move. A marketer might reach a customer with a message that’s inappropriate for the time and place. Picture a video for a liquor brand blaring out of a young mom’s iPhone at a church picnic…. Read More |
|
|
|
|
|
 |
September 5, 2012 - Kognitio, driving the convergence of Big Data, in-memory analytics and cloud computing, today announced that Kognitio Cloud, its innovative analytical platform, has been selected by PlaceIQ to help marketers more effectively target their messaging to smartphone users, based on factors such as their location and the time of day… Read More |
|
|
|
|
|
 |
The Weather Channel Is On The Cusp Of Something Big August 31, 2012 - Through a partnership with PlaceIQ, The Weather Channel is letting brands innovate with geo-targeted ads. Advertisers can essentially target specific locations where their ads will run on The Weather Channel mobile app. The Weather Channel global CRO Curt Hecht explains why geo-targeted ads is a gamechanger below… Read More |
|
|
|
|
|
|
Case Study: Weather Channel Partners With PlaceIQ for Targeting June 21, 2012 – With access to relevant weather data and location information — and more than 30 million monthly mobile users — The Weather Channel is well-positioned to take advantage of the boom in hyperlocal ad targeting. The company’s recent partnership with PlaceIQ provides even more ways to deliver contextually relevant ads to mobile users based on location and time… Read More |
|
|
|
|
|
|
Weather Channel Adds Hyperlocal Targeting June 12, 2012 – Through a new partnership with location data provider PlaceIQ, The Weather Channel is rolling out hyperlocal targeting on its iPhone app, followed by an Android app in July and all other mobile platforms later this year. The new ad offering launches with several brands, including Chevy Silverado, Frito-Lay and Ram Truck… Read More |
|
|
|
|
|
|
The Weather Channel Makes Push for Smart Hyperlocal Ads June 11, 2012 – The Weather Channel is all about location, and so – increasingly – are its ads. The cross-channel meteorology brand has 30 million mobile users (average audience Dec 2011 to Feb 2012, per comScore), and a growing percentage of location ads are served based on where those users are when they do a weather check… Read More |
|
|
|
|
|
 |
Jumptap and PlaceIQ Bring Hyper-Local Mobile Targeting to Leading Retailer May 22, 2012 – Jumptap, the leader in targeted mobile advertising, today announced the continued success and integration of its partnership with hyper-local leader PlaceIQ. The two companies worked together on a number of innovative mobile advertising campaigns in Q1 of 2012… Read More |
|
|
|
|
|
|
Jumptap, PlaceIQ Team To Boost M-Commerce February 22, 2012 – As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, mobile advertising is expanding as well. To capitalize on that trend, mobile ad network Jumptap has partnered with hyperlocal data provider PlaceIQ and appointed a director of retail to oversee ad efforts in the category… Read More |
|
|
|
|
|
 |
PlaceIQ: How Location, Time of Day, the Weather and Our Mood Add Context to What and Where We Buy February 2, 2012 – Location is only one of the many contributors that makes up context in the mobile world. When you free up the computing power that we now have in most mobile devices from the confines of the home or office the possibilities are endless… Read More |
|
|
|
|
|
|
Segmenting Location-Aware, Advertising Opportunity With PlaceIQ CEO McCall January 22, 2012 – Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data advertising technology company. McCall discussed the latest regarding location-based advertising and his company, which announced a new round of funding in December….. Read More |
|
|
|
|
|
 |
TrendWatch: The Wrong Way to do Hyperlocal January 12, 2012 – Location-based ads already represent 20 percent of mobile spend, but results show that many companies aren’t doing it right. PlaceIQ’s Duncan McCall has some practical tips…. Read More |
|
|
|
|
|
|
PlaceIQ Gets Funding To Nano-Target Local Context December 15, 2011 – Understanding the context of users as they move through the day will become a key challenge for mobile media and advertising. PlaceIQ, a start-up that just received $4.2 million in Series A funding, says that “context” is more than just a DMA or a map of nearby businesses. It claims its ad-targeting technology creates a “hyperlocal digital index of the physical world… Read More |
|
|
|
|
|
 |
PlaceIQ Announces 4.2 Million in Funding December 13, 2011 – PlaceIQ, the hyperlocal data company that builds audience profiles for 100-meter tiles across major metropolitan centers, has raised $4.2 million dollars in series A funding, led by U.S. Venture Partners and Valhalla Partners in addition to existing investors, kbs+p Ventures, IA Ventures, as well as Jerry Neumann. As part of the funding announcement… Read More |
|
|
|
|
|
|
Hyper-Local Ad Targeting Startup PlaceIQ Raises $4.2 Million And Moves To New York City December 12, 2011 – Ah, the allure of the Big City. PlaceIQ, a hyper-local ad targeting startup from Boulder, Colorado is moving to New York City, flush with $4.2 million in series A funding. New investors include U.S. Venture Partners and Valhalla Partners. Existing investors IA Ventures, kbs+p ventures, and angel investor Jerry Neumann also invested in the round… Read More |
|
|
|
|
|
 |
PlaceIQ Raises $4.2M for Location-Aware Targeting Platform December 12, 2011 – PlaceIQ, a Boulder, Colo. location startup I wrote about earlier this year, just raised $4.2 million to build up its index of location profiles that can be used to better anonymously target ads to mobile users. The start-up raised the money from US Venture Partners, with Valhalla Partners joining existing investors IA Ventures, kbs+p Ventures… Read More |