PlaceIQ Privacy Policy — Effective April 18, 2013

PlaceIQ, Inc. (“PlaceIQ”) is a mobile advertising technology company. PlaceIQ provides this privacy policy to inform you how our proprietary technology processes information on behalf of the digital advertisers, website owners, and other businesses that use our services. This policy also outlines PlaceIQ’s privacy practices on our corporate website, If you have any questions about this privacy policy, please feel free to email the company at

PlaceIQ’s Technology Privacy Practices

PlaceIQ’s technology collects information about the location of mobile devices. Our technology uses precise location information to create non-precise GEO-location segments. For example, we may obtain the latitude and longitude (i.e.,lat/long) coordinates from one of our mobile App partners who has your consent to receive such information. We take that precise location information and quickly roll that information up into non-precise GEO segment in order to enhance our ad targeting and analytics capabilities. The company uses the information collected in order to help make the digital ads you see more relevant to you, and for ad delivery and reporting purposes.

Types of information we collect via our Technology

PlaceIQ obtains precise location data about your device from our business partners, which are generally mobile advertising networks and mobile Apps. These partners help deliver advertising onto your mobile device. We require that these companies have your permission prior to sending us precise location information. We also collect Non-Personally Identifiable Information (“Non-PII”) via our technology, including but not limited to device type, an anonymous identifier associated with your mobile device, mobile browser type, operating system, and IP address. We don’t collect personally identifiable information (“PII) such as email or telephone number via our technology. In other words, we are unable to identify who you are via our technology.

Tracking Technologies

PlaceIQ’s technology uses pseudonymous identifiers associated with your mobile device in order to help make the digital advertisements you see are more relevant to you. We utilize hashing, encryption and de-identification techniques to help ensure your privacy is safeguarded.

Safe Harbor

PlaceIQ complies with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. To view PlaceIQ’s Safe Harbor Privacy Policy, please visit To learn more about the Safe Harbor program, and to view PlaceIQ’s certification, please visit

Website Privacy Practices

Personally Identifiable Information (PII) Our website is primarily designed to provide information to our clients, which are typically businesses. PlaceIQ collects Personally Identifiable Information (“PII”) from its website,, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, or email address. For example, you may choose to send PII about yourself in an email, or by completing a form on this website. PlaceIQ uses this information only to contact you to respond to your inquiry. Once collected, PlaceIQ will store your PII for a reasonable time for record keeping purposes.

Non-Personally Identifiable Information

PlaceIQ also collects Non-Personally Identifiable Information (“Non-PII”) from visitors to this website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Controlling the use of your information

Information Security

The security of your information is important to us. PlaceIQ has implemented reasonable security measures to protect the information in our care, both during transmission and once it is received. This includes but is not limited to the use of firewalls and encryption. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it cannot guarantee absolute security.

Information Relating to Children

PlaceIQ’s products and services are designed for those 18 years of age and older and we don’t collect PII via our technology. PlaceIQ does not knowingly collect PII from anyone under the age of 13 via our Website. If we are made aware that we have received PII from someone under 13 (e.g., a child sends us an email with her postal address and date of birth), we will use reasonable efforts to remove that information from our records.

Disclosure of Information to Third Parties

PlaceIQ does not rent, sell or share PII with non-affiliated third parties without user consent. The company may, however, share PII with trusted third-party partners. These third party contractors are prohibited from using the information for purposes other than performing services for PlaceIQ.

PlaceIQ may disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

Finally, PlaceIQ may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If PlaceIQ is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your PII.

Changes to this Privacy Policy

This privacy policy is subject to change. If the company plans to make any material or substantive changes in our privacy practices, we will post a clear and conspicuous notice on the website in this privacy policy prior to the changes being made.

Contact Information

For questions or concerns relating to privacy, please email Alternatively, you may contact us at the address below:

Attn: Privacy Officer
PlaceIQ, Inc.
115 East 23rd Street, 7th Floor
New York, NY 10010