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Jumptap and PlaceIQ announce hyper local partnership

Jumptap and PlaceIQ announce hyper local partnership. CAMBRIDGE, MA and NEW YORK, NY. February 21, 2012 – Jumptap, the leader in targeted mobile advertising, and PlaceIQ a hyper local audience company, today announced a partnership centered around hyper-local audience targeting. PlaceIQ transforms ‘location into context’ by ingesting large amounts of unstructured, unrelated, anonymous location-based data [...]

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Inputs & Outputs

What are the data inputs and outputs to PlaceIQ?

Inputs

The large set of data inputs to PlaceIQ are very diverse in nature, and consist of such “new” data as geo coded photos, social activity data, search data, digital activity data – as well as more conventional data, which is increasingly “digital”such as place data, point of interest data, event data, government data, retail data etc.

This data is sourced from a very diverse set of suppliers, from open data, to partner data and commercial data. PlaceIQ is not heavily reliant on one single provider, and each data set on its own only provides a partial, fragmented understanding of a location, the value is in connecting these datasets all together – and then performing complex analysis across this data to extract the patterns, context and meaning – and finally creating an output that is both meaningful and actionable.

Outputs

Currently PlaceIQ data outputs are in three data types and three data taxonomy formats.

Data types

There are a number of ways right now to “receive” the PlaceIQ data. We are working on more options, and also integration with some big distribution partners, so stay tuned for more.

JSON API

The PlaceIQ API accepts a request with time and location, and returns a full JSON string with all of the attributes and scores for that location and time period.

FLAT FILE

For certain engagements PlaceIQ can produce a flat-file for a specific geographic area, that provides attributes and scores for all the tiles in that location and time period.

WEB APP

The PlaceIQ web app can provide a detailed set of data visualization tools. For example, view a visualization of a custom campaign rule set, or the distribution of certain data attributes by location.

Data taxonomy formats

The PlaceIQ data is expressed in a number of formats, and we are adding more each day based on customer input (such as 3rd party segmentation schemas such as Nielsen’s PRIZM).

PlaceIQ Taxonomy

PlaceIQ has built its own detailed taxonomy for expressing the context of a location. Details of this are available in our API documents (available by request, just drop us an email).

IAB Segments

The Interactive Advertising Bureau (IAB) released its ‘Contextual Taxonomy and Targeting’ schema in order to strive toward a common standard for targeting and data types. PlaceIQ has translated its own schema into the IAB schema.