Smart Media

Every effective campaign begins with the big question: just whom are we trying to reach? The success of any marketing campaign relies on the strategy that you've uncovered the right audience. But what if you could add another dimension to hone in on your target? At PlaceIQ, our three-dimensional analysis of your target audience ensures that the people you want to reach are in fact the people that are receptive to and want to engage with your message. By connecting physical and digital behaviors of actual consumers, we identify audience segments that can be intelligently targeted with powerful and relevant messages, ensuring that your advertising efforts lead to meaningful connections.

Now that you have reached the right audience and achieved your desired campaign results, what else is left? Have you ever wondered if your target audience was the right one for your product or campaign, or have you want to know more about them—such as what other products they buy, what other places they like to frequent, what kind of car they own, or what kind of TV they like to watch? These post-campaign audience insights offer a more thorough understanding of your audience. This improved understanding helps define ongoing campaign targeting objectives, ultimately even discovering new audiences, and new customers.

Our comprehensive three-dimensional approach means more precise targeting and more effective insights to fuel future campaigns – a virtuous cycle of media planning – we like to call it, Smart Media.

Targeting

PlaceIQ builds audiences based on the places people visit—where they are currently and where they’ve been in the past. With nearly a trillion data points from over 40 data sources, including 500,000-plus hand-drawn polygons of consumer locations, we’re committed to helping brands reach audiences at the most relevant touch points. Our polygons for physical retail, travel, entertainment, finance, and dining buildings allow us to target audiences at out-of-home locations. We also match devices to home dwellings, so we can reach audiences based on household data from third-party partners.

PIQ Audiences

Reach audiences with relevant messages based on their out-of-home location histories and demographics. By connecting mobile location data to real-world behavior, we’ve built an arsenal of over 1,000 unique audiences and limitless combinations, ensuring that whether you want to reach a recent Walmart shopper, McDonald's fan, or airport traveler, PIQ Audiences delivers.

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PIQ Audiences Now

Target consumers in real-time, ensuring your message reaches a specific audience at the right place and at the right time, whether they’re waiting in line at the grocery store, checking in for their flight, or watching their favorite TV show. Context can be everything.

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PIQ Purchase

Power Datalogix audience targeting to mobile devices through the lens of location. DLX purchase data is flowed into our tile platform, allowing us to target everyone corresponding to those households. PIQ Purchase extends your reach with Datalogix audience targeting to mobile.

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PIQ Grocery

Target mobile users who buy specific products, brands, or have set purchase behavior. In an industry first, PIQ Grocery combines expansive and granular purchase data from dunnhumby with PlaceIQ’s audience-building platform data to provide the most relevant and effective consumer purchase targeting in mobile.

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PIQ Personas

Reach specific consumer with PIQ Personas. By connecting data points across audiences, we can target avid sports fans based on their viewing, entertainment, and purchasing habits. Or we can reach fashionistas or numerous other personas.  Our unique capability to simultaneously match devices to location histories, to purchase, grocery, and TV viewership data, makes PIQ Personas a powerful targeting tool.

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PIQ PrimeTime

Target mobile devices based on TV viewership through a media-first partnership with Rentrak. Powered by location analytics, we’re able to bridge mobile advertising and TV set-top-box data. PIQ PrimeTime features an attribution measurement—proving that mobile advertising can move the needle with TV tune-in.

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Analytics

You can tell a lot about someone by the places they visit and frequent. With the proliferation of location-enabled devices, we have a newfound glimpse of the macro consumer journey that comprises, defines, and interprets unique audience segments. When a campaign is activated, our patented platform uncovers unprecedented insights and patterns. From a physical foot traffic metric to audience insights who they are, what they like, and where they go, our analytics offerings are rigorous and effective.

CIP Analytics

With an intuitive and dynamic campaign reporting dashboard, PlaceIQ's Consumer Insights Platform (CIP) gives companies a window into the lives of their existing customer base and prospective audiences. The tool's metrics and analytics can be applied to reassess strategies, refine tactics, and ultimately grow profits.

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PVR™

Place Visit Rate (PVR™) is a first-of-a kind metric that measures actual foot traffic at a specific location in such sectors as retail, auto dealership, travel destination, and more. PVR™ measures specific behaviors of devices exposed to our ads and is not based on models or projections, making it the not only the first but the most accurate foot traffic measurement tool in the industry.

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PIQ Analytics

As devices interact with our platform, we aggregate and analyze the tiles they visit. This capability provides marketers with a deep, multidimensional understanding of mobile audiences’ behaviors across location and time by analyzing their real-world activity. Such insights go beyond demographic measurements and provide a one-of-a-kind glimpse into the consumer journey.

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PreVisit

Where have people been before arriving at a particular destination? Did they visit a competitor? PreVisit provides the answers by determining where consumers were in the hours before arriving at the target physical location. With this information, brands can intelligently reach audiences at the optimal time for messaging as well as identify predictors for future store visits.

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Attribution

TBD