Metrics of mobile audience behaviors across location and time.
As devices move throughout our platform, we can aggregate and analyze the tiles they visit. This capability enables marketers to understand the demographics and behavioral habits of audiences.
PIQ Analytics provides a multidimensional, deep understanding of mobile audiences’ behaviors across location and time by analyzing their movements in the real world. As an example, our analytics solution can identify which competitors a brand’s audience is most likely to visit, the restaurants where they typically dine, the type of device they use, and the stores that they frequent. These insights go far beyond singular place and time measurements and provide a window into the consumer journey.