Reaches audiences in real-time when visiting a specific location.
This product offering captures and targets audiences in real-time and at the right moment, based on when consumers are in a current, relevant location. Audiences span an array of choices including quick service restaurant diners, movie-goers, grocery store shoppers and much more. PIQ Audiences NOW enables marketers to reach consumers at these specific moments and locations while delivering highly relevant, actionable messaging.
When coupled with PlaceIQ’s Place Visit Rate (PVR™) metric, PreVisit and PIQ Analytics allow marketers not only to understand whether their campaign successfully drove audiences to their store locations, but how visiting devices were different from those that did not visit. With this nuanced understanding, clients can discover successful audiences they may not have previously targeted, and optimize their campaign based on real-world behaviors.