By defining specific locations around competitive stores or ingesting CRM data, PlaceIQ builds audiences that allows for the targeting and retargeting of Conquest Plus audiences
Applies our targeting to specific competitor locations as defined by the marketer to message consumers while they are at these defined locations.
PIQ Conquest targeting can be deployed across a wide range of business verticals:
- Quick Service Restaurant
- And more…
PIQ Conquest Plus
PIQ Conquest Plus is an extension of our PIQ Conquest product, allowing markets to target and message consumers based on competitive locations they’ve visited.
Specific Locations: PlaceIQ defines points of purchase with high fidelity outlines defined by the buildings themselves. These regions are then mapped to our tile-based targeting system. With this knowledge, we’re able to build PIQ Segments and PIQ Segments Plus keyed off of specific locations, allowing for targeting customers on-site and retargeting them after they leave.
CRM Data: In addition to mapping specific vertical locations, PlaceIQ has created a detailed projection of residential areas throughout the United States. This allows us to smoothly distribute audiences defined by the marketer, using their CRM intelligence, to households within provided ZIP and ZIP4 regions. With this knowledge, we’re able to build PIQ Segments and PIQ Segments Plus keyed off of CRM databases, allowing for residential targeting and retargeting out of home.
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