PlaceIQ identifies mobile users as customers by connecting them to specific locations and associating them with known customer residential areas, allowing you to message your audience at many moments.
Allows marketers to find their consumers with precise accuracy while they are on-premise – whether in-store, in parking lot or other defined locations.
Verticals mapped by PlaceIQ include:
- Big box retail
- Grocery stores
- Movie Theaters
- Auto dealerships
- Stadiums & arenas
- Golf courses
- And much more…
PIQ Customer Plus
PIQ Customer Plus is an extension of our PIQ Customer product, allowing marketers to target and message known consumers based on where they’ve been.
Specific Locations: PlaceIQ defines points of purchase with high fidelity outlines defined by the buildings themselves. These regions are then mapped to our tile-based targeting system. With this knowledge, we’re able to build PIQ Segments and PIQ Segments Plus keyed off of specific locations, allowing for targeting customers on-site and retargeting them after they leave.
CRM Data: In addition to mapping specific vertical locations, PlaceIQ has created a detailed projection of residential areas throughout the United States. This allows us to smoothly distribute audiences defined by the marketer, using their CRM intelligence, to households within provided ZIP and ZIP4 regions. With this knowledge, we’re able to build PIQ Segments and PIQ Segments Plus keyed off of CRM databases, allowing for residential targeting and retargeting out of home.
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