Insight and understanding into location histories.
Where did people go and what did they do before arriving at a particular destination?
PlaceIQ’s PreVisit solution provides the answer by determining where consumers were in the hours before arriving at a specific physical location. Did they cross-shop on auto lots? Which ones? Did they eat out before venturing to the movies? Did they appear in competitive retail locations before visiting yours? Marketers can utilize PreVisit to understand the places their visitors travel from most often.
Providing this kind of visibility and context into location histories adds a truly differentiated and realistic depiction of the consumer journey that is invaluable to brands. With this knowledge, brands can intelligently target their consumers at the ideal time for ad delivery and identify predictors for future store visitation.
Check out PreVisit in action:
Consumer Electronics Case Study