Place Visit Rate™ (PVR™) is a groundbreaking new success metric created by PlaceIQ to measure real-world, in-store ROI. PVR™ quantifies the value and effectiveness of mobile advertising, targeting, and messaging.
How Does It Work?
- A PlaceIQ audience is defined or selected
- Audiences are relevantly messaged a mobile ad intended to drive towards a specific retail location
- PlaceIQ analysis connects devices observed within the precise desired retail location to those previously shown advertisment
How Is It Measured?
PVR™ is measured by aggregating all of the devices that were messaged during a campaign and analyzing the number of those same devices that were later seen within a specific location or place footprint. Additionally, PlaceIQ can also set up A/B testing to measure PVR™ lift by identifying control groups or messaging additional PlaceIQ audiences.
Where Can It Be Applied?
PVR™ can be used in many verticals to compare different target audiences, messaging, creative formats and more. Applicable verticals include, but are not limited to: Auto (dealerships), Entertainment, CPG, Travel and QSR.
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