NEW YORK, Jan. 14, 2016 /PRNewswire/ — PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space and mobile devices, today announced a $25 million Series D funding round and the addition of business leader George Bell to its Board of Directors.

The funding will fuel further development of PlaceIQ’s industry-leading, location-based audience platform, which currently provides consumer analytics and media targeting for the world’s largest brands in retail, CPG, automotive, entertainment, travel and more. The funding will also further investment in the award-winning Place Visit Rate (PVR®), PlaceIQ’s foot traffic measurement technology that provides granular data on consumer visitation across the entire purchase journey.

“PlaceIQ has pioneered a new way of understanding consumer behavior,” said Duncan McCall, CEO and co-founder of PlaceIQ. “We’ve spent the past five years building the go-to location technology that brands have adopted to unlock new insights when marketing to consumers across all key industries. With this funding, we see the chance to deepen our ability to serve clients by industry vertical, as well as horizontally along business decisions.

Read the full announcement here.