Empowers Marketers for Effective Media and Marketing Decisions
NEW YORK CITY – August 3, 2016 – PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space and mobile devices, today enhanced its location intelligence technology with location based spend insights from MasterCard Advisors.
PlaceIQ’s location intelligence platform is a privacy-friendly solution that utilizes opt-in methodology to observe more than 10 billion location-enabled data points every day, to help brands holistically understand and engage with consumers. By layering MasterCard Audiences — aggregated and anonymous insights on shopper segments such as retail, automotive, CPG, dining, travel and others — with PlaceIQ’s understanding of real world behavior, the resulting insights can inform effective media strategy, audience activation and measurement, as well as transform business decisions for brands and their media agencies.
“With this enhancement, we can bring a powerful new dimension of understanding to consumer audiences,” said Nadya Kohl, EVP of Business Development at PlaceIQ. “By inferring insights about what consumers do in the real world with spend insights, brands will be able to transform the way they acquire, retain and engage with customers.”
Marketers will also gain access to campaign analytics, drawn from coupling PlaceIQ’s Place Visit Rate (PVR®) with MasterCard Audiences, to understand the efficacy of their campaigns in driving sales.
Read the full announcement here.