Data-as-a-Service Capability from the Pioneers in Location Intelligence Unlocks New Consumer Insights and Transforms Business Decisions with Best in Breed Dataset
NEW YORK CITY – Dec. 7, 2016 – PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced the introduction of LandMark, its first data-as-a-service capability. The first data offering of its kind, LandMark offers seamless access to PlaceIQ’s vast set of accurate, curated audience, behavior and visitation data – built on an understanding of billions of location-enabled daily device movements – via any data tool of choice: direct integration, third-party Business Intelligence (BI) tools, PlaceIQ’s own BI interface or standalone files.
LandMark is the latest industry innovation from the pioneers in location data. PlaceIQ’s premier movement and audience data source enables data enhancement, insights and in-house analytics for a wide range of existing and new clients: advertisers, media agencies, brands, financial services enterprises, publishers, consulting firms and more. By leveraging LandMark, these entities can for the first time apply location-derived insights on their own premises and across a wide range of key business decisions. Some examples include:
- Advertisers and media agencies: Use location-derived consumer insights to inform every aspect of media decision-making. These insights can fuel effective media planning and activation for campaigns, as well as offer sophisticated customer analytics that power longer-term strategy – across display, mobile, television, out of home and more.
- Brands: Applying location-based insights for end-to-end business decisions in key marketing categories such as retail, auto, CPG, and hospitality will allow brands to harness insights to inform more effective merchandising, product development, customer segmentation, retail site selection and competitive positioning strategies.
- Financial services firms: Analyze and understand real-world foot-traffic as well as behavioral trends as a key indicator for equity analysis, in order to drive investment and trading decisions. These firms can use location-powered insights to stay apprised and ahead of market trends, and drive new and unique investment strategies.
As a data-as-a-service offering, available via subscription or license, LandMark has been designed to offer flexibility in the way clients can consume PlaceIQ’s powerful movement and audience data for decision-making. For example, LandMark can be accessed via clients’ own business intelligence (BI) tools, via PlaceIQ’s BI interface, pre-packaged reports or directly via an API. LandMark customers can also leverage Place Visit Rate (PVR®), PlaceIQ’s industry-first, proprietary foot traffic measurement solution.
Read the full announcement here.