As more and more brands invest in location-based marketing campaigns, there’s a crucial need to zoom out and see the big picture. This means connecting the dots on a grand scale and knowing not only if consumers are checking in and making those crucial in-store purchases — but also knowing how they spend the rest of their time, and where you stand to get the best ROI.

In an effort to bring marketers to this full circle moment, PlaceIQ today is unveiling LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform, and basically a sprawling network of data.

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