PlaceIQ CEO Duncan McCall Named One of Advertising Age’s Top 25 Marketing Technology Trailblazers
PlaceIQ Earns Recognition as a Leader for Data-Driven Innovation and Pioneering Role in Location-based Technology
PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced that CEO Duncan McCall has been named one of Advertising Age’s Top Marketing Technology Trailblazers.
This prestigious list, compiled by leading publication Advertising Age, selects just 25 executives from across the entire marketing technology ecosystem that have exhibited innovation in harnessing data to create smart marketing.
PlaceIQ was co-founded by Duncan McCall to deliver technology offerings, rooted in location, that empower marketers with an understanding of the consumer journey and the ability to apply location-aware insights to nearly any business decision. As an early leader in the space, Duncan and PlaceIQ introduced the concept of using location and mobile to provide sophisticated consumer insights.
In 2012, PlaceIQ pioneered foot traffic measurement with the introduction of Place Visit Rate (PVR®), a first-of-its kind metric that has become an industry standard to quantify real-world visitation. Brands and media agencies have relied on PVR for its unique ability to both reveal the offline impact of marketing decisions and couple with other datasets, such as TV viewership and purchase data, to provide insight into the drivers of foot traffic.
PlaceIQ’s long list of location data-driven innovations most recently included LandMark, an industry-first offering that gave marketers and businesses seamless access to PlaceIQ’s premier location dataset.
LandMark has become a core component for powerful location-derived insights about the real-world customer journey, in ways such as visitation measurement, share-of-visit analysis and audience analytics. Since its introduction, brands have made LandMark the cornerstone for applying insights at all levels of business: media activation, cross-channel strategy, competitive positioning, financial investments, retail site selection optimization, and more.
“This incredible honor is only made possible through the determination and dedication of our amazing team,” said Duncan McCall, CEO and co-founder at PlaceIQ. “For more than 7 years, we have remained focused on delivering technology innovation that helps marketers and businesses solve complex challenges. Effective media strategy, activation, accurate attribution, advanced analytics and insights are just a small sampling of the reasons brands continue to turn to PlaceIQ. Ad Age’s selection is yet another validation point for our unique heritage of building best-in-class location-based technology offerings.”
Ad Age’s Top Marketing Trailblazers Award adds to many other of PlaceIQ’s accolades including its recent selection as one of the Fastest Growing Technology Companies in North America in the Deloitte Technology Fast 500™.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.