Here’s what Ansible, Gas Station TV, Havas Media, and The Media Kitchen say they can do with PlaceIQ geo-data.
Now that media buyers and planners, and the marketers they serve, accept that understanding consumers’ location patterns provides deeper, contextual insights than cookie-based website browsing does, PlaceIQ is offering those companies direct use of its own geo-data to complement their existing research capabilities.
The geo-data package that PlaceIQ is offering to agencies and brands is called LandMark. It promises to put “location-derived insights” about the real-world customer journey to effectively inform a wide variety of decisions: media activation, cross-channel strategy, competitive positioning, retail site selection optimization and financial investments.
“Over the last 7 years, we’ve seen use cases evolve from proximity marketing to location for audience building, and eventually attribution,” PlaceIQ founder and CEO Duncan McCall told GeoMarketing. “We’ve always been passionate that the ultimate end goal for location data should be to allow brands to understand consumers in new ways. LandMark is the culmination of that vision and something we’ve been building and refining since we started the company.
The list of beta partners using LandMark includes Interpublic Group mobile shop Ansible, Gas Station TV (GSTV), Havas Media, and The Media Kitchen, as well as several other brands that are remaining anonymous for the moment. (more)