Three Ways Performance-Based Location Metrics Can Cause Brand Missteps

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Three Ways Performance-Based Location Metrics Can Cause Brand Missteps

Location data allows businesses to understand consumer behavior, drive sales and inform decisions in incredible ways.

However, the underlying technology needs for accurate location intelligence are exceedingly complex. Like a Russian doll, there are multiple layers beneath the surface — all working together to collect and interpret massive amounts of data, and determine the best way to deploy intelligence in a dynamic and ever-changing world.

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