Summer is in full swing – which means your Holiday Marketing most likely is, too. To help round out your holiday strategy even further, we analyzed foot traffic trends across verticals from Q4 2016. Here is a sneak peek at three of our favorite trends:


Consumers Are Still Shopping Offline
Things are looking up for brick-and-mortar stores. Last year, malls saw a 69% spike in foot traffic, Toy Stores a 68% increase, and department stores a 66% increase. What does this mean for marketers? Consumers are still leaving their screens to shop – the key is to reach them with your discount, promotion or ad at the right time, in the right place.

Convenience Stores See a Christmas Eve Spike
‘Twas the night before Christmas – and consumers were out shopping. Convenience stores like Walgreens and CVS saw a high spike in foot traffic on Christmas Eve – in fact, one of their highest spikes throughout the season. For convenience stores, missing this last-minute surge means leaving dollars on the table. Look for ways to reach those consumers who are most likely to shop at the last minute – or allow us to do it for you, using our Last Minute Holiday Shopper Audience.

Movie Theaters Are a Family-Favorite
The family is home for the holidays – where do you go for family time? The movies, of course. When Rogue One: A Star Wars Story was released, movie theaters saw a 64% spike in foot traffic. What does this mean for marketers? If your brick-and-mortar store is conveniently located near a movie theater, it would be beneficial to market to movie-goers who are likely to grab a bite to eat or do holiday shopping at some point during their family outing. Big-ticket movie release dates are a great way to get creative with your advertising and promotions.


Download the full Q4 Holiday Trend eBook for more foot traffic trends across verticals, or reach out today to uncover your own brand’s foot traffic story.