Summer is in full swing – which means your Holiday Marketing most likely is, too. To help round out your holiday strategy even further, we analyzed foot traffic trends across verticals from Q4 2016. Here is a sneak peek at three of our favorite trends:
Consumers Are Still Shopping Offline
Things are looking up for brick-and-mortar stores. Last year, malls saw a 69% spike in foot traffic, Toy Stores a 68% increase, and department stores a 66% increase. What does this mean for marketers? Consumers are still leaving their screens to shop – the key is to reach them with your discount, promotion or ad at the right time, in the right place.
Convenience Stores See a Christmas Eve Spike
‘Twas the night before Christmas – and consumers were out shopping. Convenience stores like Walgreens and CVS saw a high spike in foot traffic on Christmas Eve – in fact, one of their highest spikes throughout the season. For convenience stores, missing this last-minute surge means leaving dollars on the table. Look for ways to reach those consumers who are most likely to shop at the last minute – or allow us to do it for you, using our Last Minute Holiday Shopper Audience.
Movie Theaters Are a Family-Favorite
The family is home for the holidays – where do you go for family time? The movies, of course. When Rogue One: A Star Wars Story was released, movie theaters saw a 64% spike in foot traffic. What does this mean for marketers? If your brick-and-mortar store is conveniently located near a movie theater, it would be beneficial to market to movie-goers who are likely to grab a bite to eat or do holiday shopping at some point during their family outing. Big-ticket movie release dates are a great way to get creative with your advertising and promotions.