NEW YORK – July 24, 2017 – PlaceIQ, the company building a new model of consumer behavior by connecting location data and insights, today announced its CEO Duncan McCall will join the MMA CEO & CMO Summit.
This exclusive invitation-only event focuses on marketing success made possible through mobile insights, which have become critical to consumer engagement, sales growth and profitability, business transformation and disruption.
Duncan takes the stage for a session entitled “Location Data and Insights: What Brands Need to Know,” which will offer insight directly to brand marketers about how location data is being used for transformation at all levels of business—from advertising to retail expansion and supply chain optimization.
Other speakers scheduled to appear include marketing leaders from AllState, Campbell Soup Company, Denny’s, MMA, Target Brands, and more. For more information, please visit the MMA event landing page.
“Location Data and Insights: What Brands Need to Know”
Duncan McCall, CEO, PlaceIQ
Monday, July 24, 2017
3:00 p.m. – 3:50 p.m. Pacific Time
Meritage Resort & Spa
875 Bordeaux Way
Napa, California, 94558
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.