NEW YORK – July 25, 2017 – PlaceIQ, the company building a new model of consumer behavior by connecting location data and insights, today announced it will take the stage at the Modern Marketing Summit (MMS) alongside Starcom.
Starcom SVP Advanced Analytics and Insights, Stephanie Stopulos, joins PlaceIQ’s Drew Breunig, SVP of Insights, for a session entitled “Making the Data Connection.” This fireside chat session will explore how location data is acting as the common denominator for connecting media, including mobile, TV, out of home (OOH) and more. Attendees will learn how location data, insights and analytics are leading to more effective omni-channel decisions that help brands craft advertising with the ‘human experience’ in mind.
The MMS event theme this year is “The Now Economy,” which will feature best practices, case studies and the technology enablers helping marketers approach the modern era. In addition to speakers from leading technology companies, more than 75% of the MMS audience is comprised of senior-level brand and agency decision-makers.
For more information, please visit the MMS event landing page.
“Making the Data Connection”
Stephanie Stopulos, SVP Advanced Analytics and Insights, Starcom
Drew Breunig SVP Strategy, PlaceIQ
Tuesday, July 25, 2017
10:25 a.m. – 10:45 a.m. Central Time
610 S Michigan Ave
Chicago, IL 60605
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.