PlaceIQ’s Drew Breunig, SVP of Insights, kicks off the event with a session entitled “Location Data as a Data Unifier: Retail Brand Successes,” which will explore how brands are using this dataset as a critical component for understanding the real-world customer journey. This session will also explain how retailers are embracing location as a great data “unifier,” enabling a connection between audience visitation, purchases, ad exposures, and more.
The sold out Digital Summit features speakers and attendees that are influencing the direction of their organization’s marketing and technology strategy. The content for this event focuses on top-level trends, cutting-edge technologies, best practices and hands-on techniques that help brands stay competitive. Attendees range from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers and more.
Session Title: Location Data as a Data Unifier: Retail Brand Successes
August 14-15, 2017
818 South 2nd Street
Minneapolis, MN 55415
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.