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PlaceIQ, the company building a new model of consumer behavior by connecting location data and insights, today announced a featured presentation at AdExchanger’s Programmatic I/O event.

In a session entitled “Best Practices For Using Programmatic For Omnichannel Strategy,” CEO Duncan McCall and EVP of Business Development Nadya Kohl will explore the value of deploying location data across all marketing channels. This session will offer tangible takeaways for marketers seeking to couple programmatic with location, to answer question including:

•   How can programmatic play a part in an omnichannel strategy to capture “share of visit” from my competition?
•   Is my programmatic strategy driving customers to me or to my competitors?
•   How can I augment location data with other data sources, like CPG purchase data to inform programmatic?

Programmatic I/O brings together programmatic industry leaders and experts to discuss trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks. The event attracts more than 1,500 programmatic professionals and executives from top brands, agencies, publishers, media companies and technology providers.

 

Session Title: 
“Best Practices For Using Programmatic For Omnichannel Strategy” 

Who:
Duncan McCall, CEO and co-founder, PlaceIQ
Nadya Kohl, EVP of Business Development, PlaceIQ

When:
Wednesday, October 25, 2017
3:20 p.m. Eastern Time

Where:
New York Marriott Marquis
1535 Broadway
New York, New York 10036

 

About PlaceIQ
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.

With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.

The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.

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