In a session for the event’s Customer Journey track, PlaceIQ’s EVP of Business Development, Nadya Kohl, and IRI’s SVP, Omnichannel Media, Jennifer Pelino will explore how brands are succeeding by layering location and purchase data together.
This session will focus on how shifts in the customer journey are necessitating new marketing approaches for brands, with a greater emphasis on personalization. In addition, the session will highlight how these different datasets are giving brands clear visibility into the return on investment (ROI) of major marketing investments, in terms of driving foot traffic to retailers and product sales.
Key questions to be examined include:
• How are location data and purchase data helping brands to determine marketing successes?
• As the customer journey has become increasingly complex, how are brands using both datasets to stay competitive, gather insights and optimize future marketing investments?
• What successes are retail and CPG brands achieving with purchase data and location data?
The ARF ConsumerXScience event focuses on a deep understanding of how consumer insights drive marketing success. Now in its 64th year, the conference features ground-breaking work in the areas of path-to-purchase, creative elements and consumer segments. The event attracts the best and brightest from brands, agencies, media, research companies and academia to steer the future of advertising.
Session Title: “Brands are Going the Distance with Integrated Location Insights”
• Nadya Kohl, EVP of Business Development, PlaceIQ
• Jennifer Pelino, SVP, Omnichannel Media, PlaceIQ
Wednesday, March 28, 2018
2:40 p.m. Eastern Time
Pier Sixty, New York City
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.