PlaceIQ Expands Partnership with LiveRamp, Offering Seamless Access to Thousands of Location-based Audiences for People-Based Marketing
PlaceIQ’s Leading Location-based Audiences Available to LiveRamp Customers Through IdentityLink™ Data Store Feature
For the first time, PlaceIQ will offer its advanced location-based audiences through LiveRamp’s IdentityLink™ Data Store feature which offers unique, people-based audience data from industry leaders. This integration gives Data Store buyers direct and seamless access to PlaceIQ’s extensive audience library, which has already empowered hundreds of brands to fuel effective media strategy, planning and activation. According to the Accenture Strategy Global Consumer Pulse Research, 50% of US consumers said they switched companies they buy from in 2017 because of poor customer experience, and 41% citing “poor personalization” as a key reason. Through this partnership, consumers can expect to see more personalized cross-channel experiences.
PlaceIQ offers more than 2,000 unique audiences, based on detailed analysis of visitation to real-world points of interest, across industries, including auto dealerships, dining establishments, entertainment venues, retail locations, travel destinations and more. With PlaceIQ, marketers can leverage these syndicated audiences, or build custom audiences, to easily engage with people that are in market for a new car, frequent breakfast diners at a particular quick-service restaurant, frequent business travelers, big box retail shoppers and more.
“PlaceIQ has spent more than seven years building and refining location-based audiences that have become the standard for marketing success,” said Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ. “We are committed to delivering the gold standard in audience data to brands as seamlessly as possible and, with today’s news, we’re pleased to expand our relationship with LiveRamp, an industry leader in providing the omnichannel identity resolution needed for people-based marketing. We have enjoyed a long relationship with LiveRamp and admire their commitment to heavily vetting and only partnering with best-in-breed data providers. The IdentityLink Data Store feature is delivering incredible value to marketers thanks to the strong vision of LiveRamp’s team. With PlaceIQ audiences and LiveRamp’s identity resolution service, LiveRamp customers can unlock a powerful, omnichannel view of the consumer.”
“We’re excited to expand our partnership with PlaceIQ because of their commitment to data quality, their privacy-first approach, strong team and shared mission of enabling people-based marketing,” said Luke McGuinness, GM, Data Store, LiveRamp. “With PlaceIQ audiences, our customers can easily tap into a true omnichannel view of the customer journey that cuts across the online and offline world.”
LiveRamp’s IdentityLink Data Store feature enables brands to discover syndicated audience segments, custom segments, or license data from more than 125 leading data providers for advanced use cases. Because Data Store audiences support all industries and encompass all types of data, IdentityLink makes data consistent, consumable, and portable across any platform that marketers work with.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit http://www.LiveRamp.com.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.