In a session entitled “Understanding Offline Targeting And Attribution,” PlaceIQ’s VP of Data Solutions, Eddie Smith, will explore how brands are finding a balance in attribution models that is fair to each channel and how location-based attribution can impact budgets, expectations and campaign success. This session will showcase how location data is helping brands measure campaign success across various channels, including TV, mobile, out of home, and online, and how insights are being applied as a foundation for future campaigns.
Key questions to be examined include:
• How is location data helping brands to determine advertising successes and areas for improvement?
• How can marketers use location data to diagnose campaign performance on a national and market-by-market basis?
• How are large retail, automotive and dining brands implementing successful location-based campaigns?
The SMX West event arms marketers with fresh tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow their businesses.
Session Title: “Understanding Offline Targeting And Attribution”
• Eddie Smith, VP of Data Solutions, PlaceIQ
Thursday, March 15, 2018
2:15 p.m. Pacific Time
San Jose Convention Center
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.