Annually, I-COM produces a major face to face gathering of the Marketing Data elite called the I-COM Global Summit. It is the world’s leading Marketing Data & Measurement Strategy event, where the who’s who from Smart Data Marketing from around the world gather to inspire, connect and develop.
It’s a unique opportunity to explore in a trusted environment the forefront of this paradigm where 80+ case studies are put forward. The Summit enables an intimate open atmosphere for the attendees to build their Data Ecosystem dream team by being invitation-only, premium and artistically crafted.
PlaceIQ’s Duncan McCall outlines exactly how QSRs are putting location data to use, applying it holistically across their organizations for more efficient marketing, and driving true business results.