PlaceIQ’s SVP of Strategy, Drew Breunig hosts a session entitled “Location Data as a Data Unifier,” will explore how auto brands are using this dataset as a critical component for understanding the real-world customer journey. This session will also explain how auto brands are embracing location as a great data “unifier,” enabling a connection between audience visitation, car purchases, ad exposures, and more. One highlight of this session will be new data about major auto brands’ market performance and how these brands are defining new market areas.
• Develop a plan to apply location data to understand consumer audiences and get them to visit dealerships
• Better understand how location data can mix with other data sources (Auto ownership, auto repair, 1st party CRM data, TV viewership to build better audiences
• Implement practical best practices highlighted in work from major auto brands
The Digital Summit series brings together more than 24,000 digital marketing executives for educational sessions featuring the technology industry’s leading experts. The events spotlight best practices for marketing success, case studies and interactive Q&A sessions to give attendees actionable insights to inform their larger marketing plans.
Session Title: “Location Data as a Data Unifier”
• Drew Breunig, SVP of Strategy, PlaceIQ
Wednesday, September 12, 2018
3:20 p.m. Eastern Time
Cobo Center Grand Ballroom
1 Washington Blvd. · Detroit, MI 48226
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.