On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location & CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference New York City. The presentation will demonstrate how a leading adult beverage company used location history and consumer purchase data to determine the impact of major event sponsorships on in-store product sales.
It has been a long-time challenge for marketers to measure out- of-home campaigns and the path to purchase for CPG brands because the tools to link visitation to offline sales simply did not exist. Complete with compelling insights into pre- and post-purchase consumer behavior, this session will demonstrate the capabilities of groundbreaking solutions that can measure the value of sponsorships and out-of-home advertising efforts at the household level, so marketing teams can arm themselves with the tools to plan the most effective placements.
Thursday, September 13, 2018; 9:25 – 9:45 a.m. EDT
2018 Place Conference New York
Grand Hyatt New York
109 E. 42nd St.
New York, NY 10017
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes. The company is headquartered in New York City and has offices in Palo Alto, Chicago and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.