PlaceIQ Snags Experian Investment

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PlaceIQ Snags Experian Investment

The location data company PlaceIQ announced a strategic partnership with and investment from Experian on Tuesday. The size of the investment wasn’t disclosed, but it comes after a period of rapid change for PlaceIQ. Zeta Global and PlaceIQ announced a deal in July that saw Zeta take over PlaceIQ’s managed media business, including about 20 employees. AdExchanger had that news. Zeta also recently acquired Sizmek’s DSP/DMP business and the managed-media business of Visto (formerly Collective). This deal with Experian will embed PlaceIQ’s location data within Experian’s measurement and audience-matching tech, and give the startup access to additional cash as it develops a data business without ad sales. “Of course, we would have preferred to have focused on just one business model all these years, but life’s not that simple,” PlaceIQ CEO Duncan McCall told TechCrunch.

 

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