ABCS Insights enters a partnership with PlaceIQ for delivering advanced ad effectiveness research.
ABCS Insights, a leader in full-funnel attribution, announces partnership with PlaceIQ, the company building more accurate insights with location data on real-world behavior. The partnership gives ABCS the ability to integrate PlaceIQ’s rich datasets into ABCS’s ad effectiveness platform. With PlaceIQ’s unique data, ABCS’s clients gain actionable and granular audience insights and can improve advertising results.
PlaceIQ’s dataset allows ABCS’s clients to understand retail health and competition, connecting upper-funnel brand metrics with lower funnel outcomes. By integrating mobile foot traffic, ABCS can connect and draw insights on the impacts of advertising across the entire consumer journey, in near real-time.
“As advertisers migrate the constant changes due to COVID-19, real-time closed-loop ad measurement is critical,” says Jerome Shimizu, CEO and co-founder of ABCS Insights. “We are pleased to be working with PlaceIQ on helping our retail, auto, travel, and hospitality clients navigate the new consumer mindset.”
“Since last year, we’ve seen the dramatic shifts and swings in consumer behavior through our data. How we shop and what we need continues to change, making contextual insights a crucial part of any optimized campaign,” said Tim Beagen, Regional Vice President at PlaceIQ. “We’re excited to join this partnership with ABCS and find innovative ways to deliver value to our clients.”
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and LinkedIn at PlaceIQ.
About ABCS Insights
ABCS Insights, an Equifax Accelerate and Chicago’s 1871 graduate, is a leader in closed-loop advertising effectiveness measurement. ABCS is driven to improve honesty and transparency in advertising through cost-effective real-time measurement at-scale. The core mission of ABCS is to bring the most relevant data sources to advertisers and publishers, empowering real-time decisions and optimizing results. The ABCS ad effectiveness platform connects brand research with real-world foot traffic and sales outcomes, providing unprecedented clarity into advertising and marketing campaigns.
For more information, visit www.abcsinsights.com.