The Neuron, a global Digital Out of Home (DOOH) programmatic platform for Agencies & SMBs, announces its partnership with location intelligence experts, PlaceIQ.
The Neuron, a leading global Digital Out of Home (DOOH) programmatic platform for Agencies and SMBs, today announced that it is partnering with location intelligence experts, PlaceIQ.
PlaceIQ, now part of Precisely, a leader in location intelligence powers critical business decision-making with incisive location data and analytics. Since PlaceIQ was founded in 2010 by CEO and co-founder Duncan McCall, it has grown to become an award-winning leader in location analytics with groundbreaking solutions for advertisers and marketeers.
The new partnership between PlaceIQ and The Neuron brings together two thought-leading and innovative technology platforms, combining powerful location analytics with a global network of premium advertising inventory.
“We are thrilled to be partnering with The Neuron. The integration of PlaceIQ’s intelligence-driven location analytics with The Neuron’s powerful DOOH platform means that we can deliver cutting-edge solutions to our respective clients. PlaceIQ was founded with a collective passion for empowering our customers with the most intelligent location insights and analytical tools in the market. With The Neuron’s ability to apply that intelligence directly into their real-time premium global inventory, this represents an exciting leap forward for advertisers,” said Brian Bradtke, VP, Partner Development, PlaceIQ
The Neuron is fast becoming a leading player in providing data-led, cost-effective access to global premium inventory through their easy-to-use platform. Not only does it enable clients to buy, manage and plan their DOOH advertising in real time to drive leads and increase sales results, its precision data targeting helps connect brands and audiences by delivering relevant messages at the moment of engagement.
Hussein Khader, CEO and founder of The Neuron commented:
“We are delighted to welcome PlaceIQ as our new partners. Their passion for location intelligence and analytics is inspiring and a perfect fit for our mission to revolutionise DOOH advertising at The Neuron. Through our leading-edge advertising technology platform, we are able to provide our customers with a compelling set of tools and intelligence to deliver a competitive advantage for their DOOH campaigns”.