These expanded capabilities build on a three-year partnership with Vistar to further their shared goal of providing targeting and measurement offerings that put out-of-home advertising on par with all media channels. With this latest update, Vistar is now making over 1,000 PlaceIQ audience segments available directly within its demand-side platform (DSP) for seamless client activation. In the first month of the expanded solution, Vistar saw large-scale campaigns leveraging PlaceIQ data from many well-known brands spanning multiple categories including: a Casual Restaurant chain, a national Coffee Shop chain, a major Liquor brand and a national Cable Internet provider.
Vistar’s technology analyzes the specific times and areas a PlaceIQ Audience has the highest propensity to be reached and enables activation of the campaign programmatically on all of the DOOH screens that over-index for that target audience.
When there is availability on those particular screens, Vistar will then programmatically bid on the inventory that reaches the client’s desired PlaceIQ audience.
“We’re really excited to expand on our existing partnership with Precisely PlaceIQ to offer advertisers even more innovative ways to reach their audiences,” said Laura Kasakoff, Director of Data Partnerships at Vistar Media. “Thanks to the advanced technology and location data available in Precisely PlaceIQ, advertisers activating campaigns in the Vistar DSP can more strategically target consumers based on movement patterns, purchase behavior, and other advanced intent signals.”
Precisely PlaceIQ solutions use real-world movement data to understand and connect with shoppers, enabling brands to execute highly relevant targeting based on established customer journeys. Vistar clients can now instantly target high-value screen locations such as billboards, bus shelters, and urban panels to reach a variety of data-driven audience segments at critical moments in time.
“Vistar solutions are built for the real-world, taking into account the nuances of how and when shoppers move,” said Dan Adams, SVP of Data & Operations at Precisely. “With our expanded partnership, advertisers can quickly and easily target the exact audience they require – whether they are looking to connect with recent Walmart shoppers, frequent yoga studio visitors, theme park enthusiasts, or a whole host of hyper-personalized audience segments.”
Learn more about Precisely PlaceIQ data or Vistar Media’s portfolio of digital out-of-home solutions.
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