Audiences

Discover and activate programmatic audiences to reach consumers based on where they go in the real world.

Ubiquitous access to powerful location-based programmatic audiences

Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your unique goals.

Interested in hands-on access to our audience data?
Use our free Audience Discovery Dashboard tool to analyze and create custom audiences, and export them for activation!

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Seamless Audience Activations

Access over 1,000 custom or syndicated audience segments covering major brands and spanning most verticals

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Robust Platform Integrations

Activate audiences that are integrated on every major DMP and DSP

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Precision with Scale

Leverage cleansed anonymous location data from over 200MM unique devices

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Unique Audience Segments

Reach targeted audiences based on specific campaign goals: like capturing foodies, frequent beach goers, or nightlife enthusiasts

Activation Partners Include:

LiveRamp
Oracle Data Cloud
Adobe
The Trade Desk
Google Marketing Platform
Media Math

Activate High-Impact Audience Segments

Explore PlaceIQ’s location-based audiences to discover new and innovative ways to reach consumers based on real-world behaviors.

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Loyal Customers

Reach audiences who visit your location on a regular basis

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Lapsed Visitors

Find audiences who haven’tbeen back to your location in acertain amount of time

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Competitor Customers

Reach audiences who regularly visit your competitor’s locations

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Smart-Market Audiences

Message audiences who regularly commute past your location

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Shop-By Audiences

Target a proven, high-scale, high-converting audience of active shoppers in your area

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Lifestyle Segments

Use behavioral signals to target Recent Movers, Nightlife Lovers, and Foodies

Access PlaceIQ’s full syndicated audience handbook

Download now to explore thousands of audiences, including: Retail Shoppers, Auto Dealership Visitors, Seasonal Segments, Lifestyle Audiences, and more.

Activate today on premier DSPs.