Activate Audiences
Discover and activate high-scale programmatic audiences to reach consumers based on real-world behaviors.
NEXT STEP
Measure & Optimize
Measure foot traffic patterns to determine what’s driving real-world visits.
Activate Audiences
Discover and activate high-scale programmatic audiences to reach consumers based on real-world behaviors.
NEXT STEP
Measure & Optimize
Measure foot traffic patterns to determine what’s driving real-world visits.
Access powerful audiences based on location and purchase signals
Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your unique goals.
Seamless Audience Activations
Access over 1,000 custom or syndicated audience segments covering major brands and spanning most verticals
Robust Platform Integrations
Activate audiences that are integrated on every major DMP and DSP, enabling search, social, and Connected TV activation
View the Full Consumer Journey
Gain the entire consumer experience to understand where consumers shop, how they commute, and pair with purchase habits
Unique Audience Segments
Reach targeted audiences based on specific campaign goals: like capturing foodies, frequent beach goers, or nightlife enthusiasts
Interested in hands-on access to our audience data?
Use our free Audience Discovery Dashboard tool to analyze and create custom audiences, and export them for activation!
Activation Partners Include:
Deliver ads with context using NEW Real-time Proximity Audiences in the Trade Desk
Reach viewers at the theater at decision time – or in the mall seeking their next stop.
Send an enticing promo to people currently at Sporting Goods locations with Game Day in mind.
Reach shoppers waiting in line at other retail locations and entice them with Holiday Deals.
Activate unique audience segments to match your goals
Explore PlaceIQ’s location-intelligent segments to discover new and innovative ways to reach consumers based on visitation and even spending behaviors.
Purchase Audiences
Discover shoppers fueled by online & offline purchases, including Top Spenders
Neighborhood Audiences
Reach the unreachable with ID-less, high-converting inventory
Social Distancing Audiences
Select audiences continuously shifting their behaviors and adjusting to new consumer habits
Category-based Audiences
Filter by category or subcategory, such as frequent QSR goers or recent Auto dealership visitors
Behavioral Audiences
Target based on a consumer’s routines, habits, and lifestyles – like Pet Owners or Gym Fanatics
Demographic Audiences
Capture consumers based on anonymous demographics – i.e. job title, income, and age
Access PlaceIQ’s full syndicated audience handbook
Download now to explore thousands of audiences, including: Retail Shoppers, Auto Dealership Visitors, Seasonal Segments, Lifestyle Audiences, and more.
Activate today on premier DSPs
Most PlaceIQ audiences are also available across platforms like social, linear, and connected TV.