Activate Audiences

Discover and activate high-scale programmatic audiences to reach consumers based on real-world behaviors.

NEXT STEP

Measure & Optimize

Measure foot traffic patterns to determine what’s driving real-world visits.

QUANTIFY VISITATION ➞

Activate Audiences

Discover and activate high-scale programmatic audiences to reach consumers based on real-world behaviors.

NEXT STEP

Measure & Optimize

Measure foot traffic patterns to determine what’s driving real-world visits.

QUANTIFY VISITATION ➞

Access powerful audiences based on mobile location, auto, purchase signals

Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your unique goals.

Interested in hands-on access to our audience data?
Use our free Audience Discovery Dashboard tool to analyze and create custom audiences, and export them for activation!

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Seamless Audience Activations

Access over 1,000 custom or syndicated audience segments covering major brands and spanning most verticals

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Robust Platform Integrations

Activate audiences that are integrated on every major DMP and DSP, enabling search, social, and Connected TV activation

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View the Full Consumer Journey

Gain the entire consumer experience to see where they go, how they commute, and pair with their purchase habits.

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Unique Audience Segments

Reach targeted audiences based on specific campaign goals: like capturing foodies, frequent beach goers, or nightlife enthusiasts

Activation Partners Include:

Activate unique audience segments to match your goals

Explore PlaceIQ’s location intelligent segments to discover new and innovative ways to reach consumers based on visitation and even spending behaviors.

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NEW Purchase Audiences

Discover shoppers fueled by online & offline purchases, including Top Spenders.

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Neighborhood Audiences

Reach the unreachable with ID-less, high-converting inventory

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Social Distancing Audiences

Select audiences continuously shifting their behaviors and adjusting to new consumer habits

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Category-based Audiences

Filter by category or subcategory, such as frequent QSR goers or recent Auto dealership visitors

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Behavioral Audiences

Target based on a consumer’s routines, habits, and lifestyles – like Pet Owners or Gym Fanatics

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Demographic Audiences

Capture consumers based on anonymous demographics – i.e. job title, income, and age

Access PlaceIQ’s full syndicated audience handbook

Download now to explore thousands of audiences, including: Retail Shoppers, Auto Dealership Visitors, Seasonal Segments, Lifestyle Audiences, and more.

Activate today on premier DSPs

Most PlaceIQ audiences are also available across platforms like social, linear, and connected TV.