Activate Audiences

Discover and activate programmatic audiences to reach consumers based on where they go in the real world.


Measure & Optimize

Measure foot traffic patterns to determine what’s driving real-world visits.


Ubiquitous access to powerful location-based programmatic audiences

Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your unique goals.

Interested in hands-on access to our audience data?
Use our free Audience Discovery Dashboard tool to analyze and create custom audiences, and export them for activation!


Seamless Audience Activations

Access over 1,000 custom or syndicated audience segments covering major brands and spanning most verticals


Robust Platform Integrations

Activate audiences that are integrated on every major DMP and DSP, enabling search, social, and Connected TV activation


Precision with Scale

Leverage cleansed anonymous location data from over 200MM unique devices


Unique Audience Segments

Reach targeted audiences based on specific campaign goals: like capturing foodies, frequent beach goers, or nightlife enthusiasts

Activation Partners Include:

Activate High-Impact Audience Segments

Explore PlaceIQ’s location-based audiences to discover new and innovative ways to reach consumers based on real-world behaviors.


Loyal Customers

Reach audiences who visit your location on a regular basis


Lapsed Visitors

Find audiences who haven’t been back to your location in a certain amount of time


Competitor Customers

Reach audiences who regularly visit your competitor’s locations


Smart-Market Audiences

Message audiences who regularly commute past your location


Shop-By Audiences

Target a proven, high-scale, high-converting audience of active shoppers in your area


Lifestyle Segments

Use behavioral signals to target Recent Movers, Nightlife Lovers, and Foodies

Access PlaceIQ’s full syndicated audience handbook

Download now to explore thousands of audiences, including: Retail Shoppers, Auto Dealership Visitors, Seasonal Segments, Lifestyle Audiences, and more.

Activate today on premier DSPs.