Audiences
Discover and activate programmatic audiences to reach consumers based on where they go in the real world.
Ubiquitous access to powerful location-based programmatic audiences
Build innovative, location-intelligent media campaigns with confidence. Easily activate PlaceIQ’s location-based audiences programmatically across major DMPs and DSPs, or reach out to our team of audience experts to learn which segments best support your unique goals.
Interested in hands-on access to our audience data?
Use our free Audience Discovery Dashboard tool to analyze and create custom audiences, and export them for activation!
Seamless Audience Activations
Access over 1,000 custom or syndicated audience segments covering major brands and spanning most verticals
Robust Platform Integrations
Activate audiences that are integrated on every major DMP and DSP
Precision with Scale
Leverage cleansed anonymous location data from over 200MM unique devices
Unique Audience Segments
Reach targeted audiences based on specific campaign goals: like capturing foodies, frequent beach goers, or nightlife enthusiasts
Activation Partners Include:
Activate High-Impact Audience Segments
Explore PlaceIQ’s location-based audiences to discover new and innovative ways to reach consumers based on real-world behaviors.
Loyal Customers
Reach audiences who visit your location on a regular basis
Lapsed Visitors
Find audiences who haven’tbeen back to your location in acertain amount of time
Competitor Customers
Reach audiences who regularly visit your competitor’s locations
Smart-Market Audiences
Message audiences who regularly commute past your location
Shop-By Audiences
Target a proven, high-scale, high-converting audience of active shoppers in your area
Lifestyle Segments
Use behavioral signals to target Recent Movers, Nightlife Lovers, and Foodies
Access PlaceIQ’s full syndicated audience dictionary
Download now to explore thousands of audiences, including: Retail Shoppers, Auto Dealership Visitors, Seasonal Segments, Lifestyle Audiences, and more.