As 2022 wound down, we at PlaceIQ took one last look at our Reemergence Dataset: the year-over-year index we built to power our Social Distance Tracker. The Reemergence Dataset compared a panel of foot traffic against 2019, our pre-pandemic benchmark. Throughout our...
This is the third blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated Marketing: Mapping the Journey to Success.’ Customers today expect brands to remember their interests — their brand interaction can’t...
This is the second blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated Marketing: Mapping the Journey to Success.’ You’ve probably heard the buzz word ‘omnichannel marketing’ for a while, but did you know only 8% of...
By Paul Brenner, Data Scientist, PlaceIQ Here at the Place [1] we have beautiful intelligent engineers for days. DAYS [2]. A lot of what they do is locked away in Java and left as a mystery to the common man. Sometimes they write in Pig, because that is just life and...
This is the first blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated Marketing: Mapping the Journey to Success’ It used to be marketers could confidently dictate the rules of engagement with their customers....
