Mullenlowe Mediahub
Shinola Detroit
CASE STUDY

20% Lift In Visits

By running effective mobile ads, we measured a 20% A/B lift in visitation to a key retailer selling AGEbeautiful hair color products.

Execution

Audience Activation

Reach people…

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…who were recently seen at a hair salon

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…who purchase competitive hair care products

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…who live in key DMAs where Zotos’ products are sold

Creative Focus

Hair-color messaging with a $3-off promotion, featuring a dynamic store locator to find the closest brick-and-mortar location.

Shinola Store Locator Advertisement

DISCOVERIES

chart key: teal bar above average, grey bar below average
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Demographics

Visitors were most likely to be Hispanic females aged 35–54, earning $25–75k.

Chart: demographics
Chart: demographics
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Shopping Behavior

They visit high value department and toy stores, frequenting Saks Off Fifth, Nordstrom Rack, Macy’s and Nordstrom.

Chart: Shopping Behavior
Chart: Shopping Behavior
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Purchase Data

Value conscious but not DIYers, they’re seen at Dressbarn and DSW, over trendy brands like Urban Outfitters and Lululemon.

Chart: Purchase Data
Chart: Purchase Data

Success

“Working with Media Horizons and PlaceIQ gave us insight to better understand our target audience, how to reach them and grow stronger. Additionally, it increased awareness, in-store foot traffic and sales. The ROI from these campaigns is clear and helps to inform future campaigns to these goals.”

ELIZABETH KENNY

Managing Director, Zotos Professional