CASE STUDY
+83% Lift In Foot Traffic
QuickChek lifted foot traffic among mobile ad targets 83% higher than the control group.
Execution
Audience Activation
Reach people…
…observed at a QuickChek in the past 30 days
…who are lapsed customers that visited, but not recently
….who dine frequently at competitive quickserve restaurants
…during the morning, lunch and evening commute times
Creative Focus
QuickChek changed their creative to reflect seasonal deals or offerings for holidays like Labor Day, 4th of July, and Memorial Day.
DISCOVERIES
Demographics
Visitors are primarily 35–54 years old, from households with 3+ people.
AGE
LIFE STAGE
Dining
They are more likely to eat at Joe’s Crab Shack, PF Chang’s, and Romano’s Macaroni Grill.
CATEGORIES
CASUAL RESTAURANTS
TV Viewership
The converting households are tuning in to Spanish, Kids, and Premium channels.
MORE LIKELY TO WATCH
LESS LIKELY TO WATCH
Success
“Our agency is focused on providing our clients with tangible metrics for their media spend. PlaceIQ allowed AboveNation Media to connect the dots between an ad exposure and an in store visit. Measuring audience movement and actual retail visitation has been a game changer in terms of ROAS.”