CASE STUDY
+15% More Traffic
In a closed test, markets that were optimized to visits resulted in approximately 15% more traffic than markets that were optimized to traditional digital metrics like click through rate and viewability. The lift results were calculated by the client’s independent traffic data, and were so strong that the retailer went on to optimize all campaigns to Place Visit Stream to ensure the most ROI for their media.
Increase ROAS by optimizing media to foot traffic
Why use online signals to drive offline outcomes? Get more consumers in store with Place Visit Stream.
It’s a proven fact that in-store visitation is highly correlated to sales. So, what if you want to drive more people to your physical store? That’s where Place Visit Stream comes in.
Through our integrations with a wide array of advertising platforms (including Google and The Trade Desk), daily visitation data to your branded locations can be sent directly to the platform you already use – you can simply set your existing campaigns to optimize to the metric you truly care about: foot traffic.
Increase ROAS by optimizing media to foot traffic
Why use online signals to drive offline outcomes? Get more consumers in store with Place Visit Stream.
It’s a proven fact that in-store visitation is highly correlated to sales. So, what if you want to drive more people to your physical store? That’s where Place Visit Stream comes in.
Through our integrations with a wide array of advertising platforms (including Google and The Trade Desk), daily visitation data to your branded locations can be sent directly to the platform you already use – you can simply set your existing campaigns to optimize to the metric you truly care about: foot traffic.
HOW DOES IT WORK?
Your campaign is executed on the ad platform
PlaceIQ sends daily visit data to ad platform
Ad platform matches exposed IDs to visiting IDs
Match rates reveal high performers
Ad platform allocates spend to optimize foot traffic
Optimizing your media to foot traffic is simple.
There is no need to change your targeting strategy or your measurement partner. Simply follow these steps to see how much more traffic you can be driving to your locations.
Step 1: Turn on Visit Stream
Contact your PlaceIQ rep to turn on Place Visit Stream for your brand locations.
Step 2: Turn on Optimization
Within your media campaign on Google or The Trade Desk, select to optimize media to foot traffic.
Step 3: Validate
Compare tactics and evaluate
optimizations against your truth sets.