Happy Holidays! (Nope, the other ones).
Posted by Bill Bortz, Resident Storyteller/Sr. Director Consumer Insights and Market Research at PlaceIQ The National Day Calendar holds over 1,500 “National...
December 13, 2018
At the Fall of Sears Holdings, Where are the Opportunities?
Posted by Bill Bortz, Resident Storyteller/Sr. Director Consumer Insights and Market Research at PlaceIQ As of Friday the 12th of October, Sears...
November 7, 2018
Crain’s Names PlaceIQ Best Place to Work for 5th Year!
For the fifth year in a row, PlaceIQ was one of just 100 companies named as a 2018 Crain’s Best Places to Work in New...
October 8, 2018
Integrated Marketing — Overcoming Roadblocks with Location Data
This is the third blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated...
February 7, 2018
Location Data: Paving the Path to Omnichannel Marketing
This is the second blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated...
January 26, 2018
How to Solve Non-Serializable Errors When Instantiating Objects In Spark UDFs
By Paul Brenner, Data Scientist, PlaceIQ Here at the Place [1] we have beautiful intelligent engineers for days. DAYS [2]. A lot of what...
November 2, 2017
Integrated Marketing — Making the Connection Across Channels
This is the first blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated...
October 25, 2017
Whole Foods’ Price Cuts are Having a Lasting Effect
It was the news heard around the world—discount avocados. Following Amazon’s acquisition of Whole Foods, the Seattle e-commerce giant slashed prices across...
October 13, 2017
PlaceIQ & comScore Announce a New Way To Measure Cross-Channel
It’s no longer just about the click. Understanding what happens beyond the screen – like visits to your store – is an...
October 3, 2017
When the Sun Goes Away, Marketers Can Play!
On August 21st, America’s eyes were pointed at the sky (with protective goggles of course) to watch the total solar eclipse....
September 21, 2017
The Holiday Dine & Dash: 4 Winning Location Strategies to Drive QSR Visitation
We’ve all been there - you’re out shopping for holiday gifts, and hunger strikes. After a long day of searching for...
September 20, 2017
Introducing…The Market Analytics Dashboard
Have you ever wondered where else your customers shop? Or, how far they travel to get to your store? These questions...
September 7, 2017
4 Programmatic Audiences to Win the Holiday Grocery Games
Every consumer does their holiday grocery shopping differently – there are the last minute shoppers as well as their early bird...
August 22, 2017
The Language of Location: The Nuts and Bolts
By Vikas Shanbhogue, Head of Platform PlaceIQ has built a technology platform that contextualizes a vast amount of location data, in order...
August 21, 2017
Lyft Drives a “Lyft” at Taco Bell
From Valentine’s Day promotions to beautiful, Instagram-worthy menu items, the fast food industry is always looking for new ways to compete...
August 17, 2017
Should You Use ‘The B Word’? (Barometric Pressure, That Is)
You know the feeling when an airplane takes off, and your ears pop? This sensation might also happen when you’re riding...
August 15, 2017
Do Consumers Go the Distance? Exploring Zones of Convenience and Consumer Behavior
By Jessica Yiu, Product Manager It should be no surprise that consumers shop and dine at places that are convenient for them....
August 10, 2017
Points of Interest: D3 Force Layout to Place Labels on Interactive Charts
By Will Dickerson, Data Visualization Intern At PlaceIQ, we love to make interactive visualizations for our clients, salespeople, data scientists and engineers....
August 8, 2017
Prime Day Chips Away at Usual Monday Foot Traffic
Every year, cheap boyfriends remind the world that Valentines Day is a holiday created by marketers to sell greeting cards. While...
August 3, 2017
Points of Interest: User Defined Aggregate Functions In Spark Dataframes
By Paul Brenner, Data Scientist, PlaceIQ Why hello there friend. Here at PlaceIQ there is nothing that the Data Science team loves...
July 26, 2017