Welcome to the PlaceIQ Social Distance Tracker. By now it’s clear the road back to ‘normal’ will be indirect. The spike in activity at the end of February has softened as the first burst of enthusiasm wanes. At the same time, the growth of Delta and an uptake in...
Welcome to the PlaceIQ Social Distance Tracker. Last week felt like a big one in California. Vaccination rates are up, cases have slowed to a trickle, and the state has now fully reopened. Across the US, our initial spike of foot traffic enthusiasm has subdued a bit....
By Elizabeth Cutrone, Sr. Data Scientist, PlaceIQ The setup: using location data to segment regions At PlaceIQ we build location analytics products based on data from hundreds of millions of devices across the US. Intuitively, we know there is value in breaking down a...
The pandemic raised new questions, new challenges, brought new opportunities, and accelerated the need for data-driven decisions across many industries. We recently teamed up with our partners at PwC to share our approach for enhancing existing demand models using...
Welcome to the PlaceIQ Social Distance Tracker. The second Reemergence we saw last issue has tempered a bit. A confluence of events — rising vaccine deployment, dropping case numbers, improving weather, federal stimulus, and more — drove people out of...
By Sami Badawi, Sr. Software Engineer, PlaceIQ Big data has helped us in solving some very sophisticated engineering problems. But in turn, as those who work with complex data know, it also creates architectural challenges. At PlaceIQ, it’s critical that we properly...
