Frequent mall visitors over index on leisure activities (coffee, desserts, and entertainment) on the same day they go to the mall. Occasional mall visitors focus on errands and specialty shopping for hobbies, gifts or electronics. As malls regain traffic post COVID,...
Precisely, the global leader in data integrity, is proud to announce an expanded partnership with Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH). The expansion enables customers of the Vistar Media platform to benefit from...
Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of out-of-town visitors. Taylor Swift’s influence extends far beyond the music industry and into the realm of tourism and city development. To city...
Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to utilize the data to assist clients with new store openings. Our...
A new store opening can have a major impact on visitation behaviors in the area. In part 1, we looked at how quickly a newly opened store gained traffic, in relation to its distance from the closest location of the same brand. When there was no nearby existing...
The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings, customers can leverage data from Precisely PlaceIQ. In any given...
