As we continue to monitor this unprecedented shift in consumer movement, one theme has remained consistent in our analysis of the dining sector: the decline has affected its subcategories unequally. Casual restaurants, with their focus on dining in, have suffered...
Over the last ten years, I’ve been fortunate to have a front row seat to the evolution of the location data ecosystem. From a novel idea made possible by the smartphone, to a fundamental mainstream data asset used by the biggest brands in the world, it has been more...
PlaceIQ Returns to Its Roots with 100% Focus on Data Transitions media business to Zeta Global in broad strategic partnership Since founding PlaceIQ, we’ve had the privilege to focus on the same fundamental organizational goal for close to a decade: building a new...
PlaceIQ is delighted to announce that we have been named an Oracle Data Cloud Premier Data Provider in the launch of a new program aimed at identifying companies that are considered to be trusted leaders in the data ecosystem, and who they feel...
This is the third blog post in a series that examines the research and findings from our whitepaper, ‘State of Integrated Marketing: Mapping the Journey to Success.’ Customers today expect brands to remember their interests — their brand interaction can’t...
