Welcome to the PlaceIQ Social Distance Tracker. By now it’s clear the road back to ‘normal’ will be indirect. The spike in activity at the end of February has softened as the first burst of enthusiasm wanes. At the same time, the growth of Delta and an uptake in...
Welcome to the PlaceIQ Social Distance Tracker. Last week felt like a big one in California. Vaccination rates are up, cases have slowed to a trickle, and the state has now fully reopened. Across the US, our initial spike of foot traffic enthusiasm has subdued a bit....
The pandemic raised new questions, new challenges, brought new opportunities, and accelerated the need for data-driven decisions across many industries. We recently teamed up with our partners at PwC to share our approach for enhancing existing demand models using...
Welcome to the PlaceIQ Social Distance Tracker. The second Reemergence we saw last issue has tempered a bit. A confluence of events — rising vaccine deployment, dropping case numbers, improving weather, federal stimulus, and more — drove people out of...
Welcome (back) to the PlaceIQ Social Distance Tracker. Today we’re going to look at our Second Reemergence. Foot traffic has dramatically increased over the last few weeks as quarantine fatigue, vaccinations, declining case counts, weather, and more encouraged us to...
In Part II of our 2020 in Hindsight, we’re sharing the three big themes of success we’ve observed in our data over the last year. As consumers changed their priorities and preferences, brands that followed these rules were set up to win against the competition. Be...
